Global Defence Campaigns Lead — Hybrid (UK-based)

Systematic; Farnborough; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid working pattern with two days W

Stakeholder pension via Scottish Widow

25 days holiday plus bank holidays

ADS Group corporate discounts

Job summary

Systematic Farnborough seeks an experienced Marketing Campaigns Manager in Defence to own the Marketing & Campaigns pillar, leading a small team and steering integrated campaigns across UK, Europe, the Middle East, the USA and Asia Pacific.

You will write briefs with objectives, audiences and KPIs, manage timelines and coordinate cross-pillar delivery with communications, marketing and events, while collaborating with a Digital Marketing Specialist on paid social and email activity.

Qualifications

• 10+ years of campaign management experience in B2B or B2G environments.
• Proven track record running integrated, multi-region campaigns across paid, email, social, events and PR.
• Strong planning discipline with the creativity to land campaigns and adjust when needed.

Responsibilities

• Manage a live portfolio of campaigns with timelines, owners and status visibility.
• Write clear campaign briefs with objectives, audiences, messages and KPIs and drive accountability.
• Coordinate cross-pillar delivery, aligning messaging across communications, marketing and events.
• Collaborate with the Digital Marketing Specialist on paid social and email activity.
• Manage relationships with external suppliers including PR agencies and media partners.

Skills

Campaign management

Global campaigns

Defence marketing

LinkedIn advertising

Email marketing

Stakeholder management

Team leadership

Tools

HubSpot

Job description

Systematic Farnborough seeks an experienced Marketing Campaigns Manager in Defence to own the Marketing & Campaigns pillar, leading a small team and steering integrated campaigns across UK, Europe, the Middle East, the USA and Asia Pacific.

You will write briefs with objectives, audiences and KPIs, manage timelines and coordinate cross-pillar delivery with communications, marketing and events, while collaborating with a Digital Marketing Specialist on paid social and email activity.