Marketing Campaigns Manager, Defence, UK

Systematic; Farnborough; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid working pattern with two days W

Stakeholder pension via Scottish Widow

25 days holiday plus bank holidays

ADS Group corporate discounts

Job summary

Systematic Farnborough seeks an experienced Marketing Campaigns Manager in Defence to own the Marketing & Campaigns pillar, leading a small team and steering integrated campaigns across UK, Europe, the Middle East, the USA and Asia Pacific.

You will write briefs with objectives, audiences and KPIs, manage timelines and coordinate cross-pillar delivery with communications, marketing and events, while collaborating with a Digital Marketing Specialist on paid social and email activity.

Qualifications

• 10+ years of campaign management experience in B2B or B2G environments.
• Proven track record running integrated, multi-region campaigns across paid, email, social, events and PR.
• Strong planning discipline with the creativity to land campaigns and adjust when needed.

Responsibilities

• Manage a live portfolio of campaigns with timelines, owners and status visibility.
• Write clear campaign briefs with objectives, audiences, messages and KPIs and drive accountability.
• Coordinate cross-pillar delivery, aligning messaging across communications, marketing and events.
• Collaborate with the Digital Marketing Specialist on paid social and email activity.
• Manage relationships with external suppliers including PR agencies and media partners.

Skills

Campaign management

Global campaigns

Defence marketing

LinkedIn advertising

Email marketing

Stakeholder management

Team leadership

Tools

HubSpot

Job description

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Join an international defence software company trusted by more than 50 nations and NATO. And take ownership of the integrated campaigns that carry our brand to defence audiences worldwide. You will plan, run and measure campaigns that span communications, digital and events – turning strategic ambition into impactful activity.

The job: lead integrated campaigns across global defence markets

As our new Marketing Campaigns Manager in Defence, you will own the Marketing & Campaigns pillar, leading a small team of two colleagues while project managing integrated campaigns across our global markets and reporting to the Marketing & Communications Director based in the UK. You will not just be keeping campaigns on track – you are the connective tissue that keeps messaging aligned and delivery accountable across the UK, Europe, the Middle East, the USA and Asia Pacific. This role suits someone who is equally comfortable building a campaign plan and writing a sharp brief, and who understands the particular demands of marketing vis-à-vis government and defence audiences.

In short, you can look forward to:

• managing a live portfolio of campaigns simultaneously, with clear timelines, task ownership and status visibility
• writing clear campaign briefs – objective, audience, message, channel mix and KPIs – and holding the team accountable to them
• coordinating cross-pillar delivery, aligning messaging and sequencing across communications, marketing and events
• working closely with our Digital Marketing Specialist on paid social and email activity, translating campaign goals into execution plans
• managing relationships with external suppliers, including PR agencies, content producers and media partners

The team: join a collaborative and global team

You will become a key member of our Defence Marketing & Communications team, which works across three pillars: communications and content, marketing and campaigns, and events and engagement. Your primary place of work will be our Farnborough office, where you will sit alongside half of the Defence MarCom team while leading a Digital Marketing Specialist and a Junior Consultant based in Aarhus, Denmark, and staying closely connected with colleagues across Denmark, Germany and the USA. The role includes regular travel to key events and team sessions across Europe.

You bring: extensive campaign leadership experience across global, defence-grade marketing

You bring 10+ years of campaign management experience in a B2B or B2G environment. You have a proven track record of running integrated, multi-region campaigns across paid, email, social, events and PR, and you know how to balance global consistency with local relevance. You combine strong planning discipline with the creativity to make campaigns land, and the judgement to adjust course when the data calls for it.

• Experience at people management or mentoring team members, with a track record of building strong working relationships across locations and time zones.
• Working knowledge of HubSpot or a similar marketing automation platform, plus a solid grasp of LinkedIn advertising, email marketing and thought leadership distribution.
• Confident and credible with stakeholders at every level, including senior military and government contacts, understanding that in this sector, trust is earned slowly and lost quickly.
• You are comfortable working in an international team, where self-direction is essential and ambiguity is normal.

Please note that you must have a UK residence and work permit and meet the requirements for a BPSS check or additional security checks commensurate with your role. Read more here .

Systematic Farnborough – benefits

• Permanent, full-time position (37.5 hours per week) based in Farnborough, starting as soon as possible
• Hybrid working pattern with two days working from home; flexibility required around event days, with time off in lieu provided
• Stakeholder pension scheme operated by Scottish Widows
• 25 days of holiday plus bank holidays
• Corporate discounts through our ADS Group membership

Never stop developing

Systematic is Denmark’s largest privately owned software company, developing innovative IT solutions since 1985. Proudly Danish, truly international and people-centric, we create intelligent software that drives progress and improves lives. Our solutions support critical decision-making in defence, healthcare and the utilities, with over one million daily users across more than 50 countries. Trusted by over 50 nations and NATO, our SitaWare software advances military operations, while our Columna solutions enhance care in hospitals worldwide. At Systematic, we never stop developing – it is not just a place to work, but a place to belong.