Global Content & Brand Leader for SaaS Growth

Appinio; Greater London; Remote; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Flexibility policy (vacation)

Work from abroad up to 180 days

MacBook provided

Deutschland ticket / mobility budget

Urban Sports Club / ClassPass

Co-working spaces access

Job summary

Appinio is hiring a Global Content & Brand Lead to own the global content strategy and brand ecosystem, turning a refreshed brand into scalable execution across markets. You’ll drive demand creation, sales enablement, and customer advocacy while aligning GTM priorities with market needs.

You will own the content operating system, governance, and lifecycle, ensuring measurable commercial impact and consistency in messaging across regions.

Qualifications

• Proven track record leading B2B content strategy in SaaS/scale-up.
• Experience owning a brand system across markets and channels.
• Strong collaboration across senior stakeholders and regional teams.

Responsibilities

• Define global content strategy, editorial roadmap, and GTM priorities across buyer journeys and markets.
• Scale and operationalise the brand system across content library and touchpoints.
• Build content operating system with governance, lifecycle, and repurposing frameworks.
• Set up content performance tracking to demonstrate commercial impact across GTM channels.
• Develop customer advocacy through case studies and testimonials.
• Collaborate with Marketing to activations, SEO, CRO, and regional inputs.
• Connect content to demand generation, pipeline growth, and sales enablement.

Skills

B2B content strategy

Brand system ownership

SaaS/scale-up experience

Cross-functional collaboration

English writing

Job description

Appinio is hiring a Global Content & Brand Lead to own the global content strategy and brand ecosystem, turning a refreshed brand into scalable execution across markets. You’ll drive demand creation, sales enablement, and customer advocacy while aligning GTM priorities with market needs.

You will own the content operating system, governance, and lifecycle, ensuring measurable commercial impact and consistency in messaging across regions.