Global Content & Brand Lead — Remote-First

Greenhouse Software, Inc.; Greater London; Remote; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Flexible vacation policy

EU work abroad option

MacBook provided

Deutschland ticket / NAVIT app

Urban Sports Club / ClassPass

Co-working spaces

Job summary

Appinio, a global market research company operating with a remote-first model, seeks a Global Content & Brand Lead to own the worldwide content strategy and brand ecosystem. You will turn a refreshed brand into a scalable global engine that drives demand, sales enablement, and customer advocacy.

You will build operational systems, workflows, and editorial roadmaps grounded in market insights and GTM alignment to accelerate growth across multiple markets.

Qualifications

• Experience leading B2B content strategy in SaaS/scale-up environments.
• Ability to own and scale a global brand system across markets.
• Strong collaboration with marketing, product, and regional teams.

Responsibilities

• Own the global content engine, strategy, and editorial roadmap across buyer journeys and markets.
• Operationalise brand positioning across the content library and touchpoints.
• Build workflows, governance, content architecture, and lifecycle management.
• Set up content performance tracking and optimize for commercial impact.
• Develop customer advocacy programs with case studies and testimonials.
• Partner with Marketing on activations, SEO, AIO, and CRO initiatives.
• Connect content to demand generation, pipeline growth, and sales enablement.

Skills

Content strategy

Brand system

GTM alignment

Editorial workflow

Customer advocacy

SEO & CRO

Tools

Content tooling

Job description

Appinio, a global market research company operating with a remote-first model, seeks a Global Content & Brand Lead to own the worldwide content strategy and brand ecosystem. You will turn a refreshed brand into a scalable global engine that drives demand, sales enablement, and customer advocacy.

You will build operational systems, workflows, and editorial roadmaps grounded in market insights and GTM alignment to accelerate growth across multiple markets.