Global Consumer Insights Manager

Medik8; Borehamwood; Hybrid; GBP 40,000 - 50,000; Full time

Benefits offered by this job

Wellbeing: 25 days holiday + bankHols,

Private Medical Insurance

Mentally healthy support

75% Discount + Annual Product Allow.</

Annual Performance Bonus

Long Service Awards

Job summary

Medik8 is seeking a Global Consumer Insights Manager to bridge data and brand strategy, translating multi-channel insights into actionable guidance. You will synthesize data across Shopify, GA4, Circana, and other platforms to drive global expansion and a superior customer experience.

The role combines rigorous analytics with primary research, including focus groups and surveys, to inform marketing, CRM and product strategies.

Qualifications

• 5+ years of experience in Consumer Insights, Market Research, or Commercial Analytics in premium beauty or luxury sectors.
• Ability to translate BI dashboards and web analytics into clear narratives for senior stakeholders.
• Experience managing external brand tracking agencies and primary research projects.
• Experience extracting value from Circana, NIQ, Kantar syndicated data.
• Ability to interpret multi-media performance data with GA4 and Shopify.
• Strong cross-functional communication to influence marketing, sales and digital strategies.

Responsibilities

• Lead external brand tracking to measure global brand health metrics (awareness, consideration, NPS).
• Deliver actionable reporting with data visualisation for stakeholders at all levels.
• Extract customer feedback from Shopify, Gorgias, Yotpo, Trustpilot; translate dashboards into commercial stories.
• Interpret GA4 and Bloomreach data to optimise channel spend and ROI.
• Triangulate data from DTC site, Amazon, and retail portals to link online research to offline purchases.
• Refine customer journey maps, identify friction points and propose fixes.
• Analyze retention metrics to understand drivers of loyalty and churn; inform CRM strategy.
• Measure CSA Philosophy adoption to feed insights for education content and product innovation.
• Monitor WGSN and BeautyMatter for trends and white-space opportunities; benchmark against Circana/NIQ.
• Design and execute research projects including focus groups and surveys to quickly validate hypotheses.
• Refine global customer personas for targeted marketing and messaging.
• Provide localised insights to reflect British heritage in key territories.

Skills

Brand tracking

Data storytelling

BI dashboards

Web analytics

Primary research

Syndicated data

GA4 analysis

Cross-functional collaboration

Tools

Tableau

GA4

Shopify analytics

Job description

At Medik8, we don’t just make skincare; we lead the CSA Philosophy. As we scale from a cult-favourite British powerhouse to a dominant global luxury player, understanding the “why” behind the “buy” has never been more critical.

As our Global Consumer Insights Manager, you will be the bridge between raw data and brand strategy. By synthesising multi-channel intelligence, you will translate complex data sets into clear narratives that fuel brand love, shape an unparalleled customer experience and drive global expansion.

A true hybrid expert - equally comfortable interpreting digital attribution as running a focus group - you will move the business from observation to action, ensuring our strategies are grounded in evidence to deliver on our promise of Results Without Compromise.

The Details

• Salary: £40,000 to £50,000
• Duration: Permanent
• Hybrid working: 3 days per week in the office, 2 days from home
• Current office location: Centennial Park, Elstree but relocating to Hay's Galleria from January 2027

Key Responsibilities

• Lead external brand tracking to measure global brand health metrics such as awareness, consideration and NPS.
• Deliver actionable reporting with clear recommendations, using data visualisation tools to make complex insights digestible for stakeholders at all levels.
• Extract customer feedback across Shopify, Gorgias, Yotpo & Trustpilot, translating Tableau dashboards into clear, commercial stories for the wider business.
• Interpret multi-media attribution data from GA4 and Bloomreach to help the digital and marketing teams optimise channel spend and ROI.
• Triangulate data from our DTC site, Amazon, and retail portals to understand exactly how online research drives offline purchasing.
• Use cross-channel behavioural data to refine our customer journey maps, pinpointing friction points and recommending straightforward fixes.
• Analyse retention metrics to uncover the true drivers of loyalty versus churn, directly shaping our global CRM strategy.
• Measure customer adoption of our CSA Philosophy to feed actionable insights into our educational content and product innovation pipelines.
• Monitor platforms like WGSN and BeautyMatter to anticipate luxury skincare trends and track competitor movements, identifying new white-space opportunities.
• Partner with syndicated data providers such as Circana and NIQ to track category performance and rigorously benchmark Medik8’s market share.
• Design and execute research projects, including focus groups and targeted surveys, to quickly validate internal hypotheses for the brand team.
• Refine our global customer personas to ensure our marketing and personalised messaging are laser-focused on the high-value skintellectual consumer.
• Provide localised insights to ensure our British heritage and brand promise resonate authentically as we scale in key territories.

Required Skills & Experience

• 5+ years of experience in Consumer Insights, Market Research, or Commercial Analytics, specifically within the premium beauty, FMCG, or luxury retail sectors.
• Proven ability to interpret existing data from BI dashboards (such as Tableau) and web analytics, translating those numbers into clear, commercial narratives for senior stakeholders.
• Strong background in managing external brand tracking agencies and designing primary research, including running focus groups and quantitative surveys.
• Hands‑on experience extracting strategic value and market share analysis from syndicated data platforms such as Circana, NIQ, or Kantar.
• Highly comfortable partnering with digital teams to interpret multi‑media performance data and web analytics from platforms like GA4 and Shopify.
• Exceptional cross‑functional communication skills, with the confidence to challenge marketing, sales, and digital strategies using evidence‑based recommendations.

Desirable Skills & Experience

• Deep familiarity with industry trend and intelligence platforms, such as WGSN, BeautyMatter, or Business of Fashion, to identify white‑space opportunities.
• Previous experience in a global role, with a strong understanding of how to localise insights for key expansion markets including North America and APAC.
• A genuine passion for the premium skincare industry and an intrinsic understanding of the highly educated “skintellectual” consumer.
• Experience extracting qualitative customer sentiment from CX, review, and CRM platforms like Gorgias, Yotpo, or Klaviyo.

Why Medik8?

• You will be the architect of our insights capability, building the frameworks that drive our global strategy.
• This is a high‑profile role supporting the CMO, Digital Director, and Global Head of CX.
• Work for a brand committed to Results Without Compromise, where science and ethics meet.

About Us

Founded in 2009 by UK scientists and brothers, we are a British, B Corp™ certified skincare brand renowned for clinical results without compromise. Our mission is to simplify the route to great skin through our pioneering CSA Philosophy®: Vitamin C plus Sunscreen by day, and Vitamin A by night.

Culture & Benefits

We are a team of collaborative go-givers fuelled by a purpose‑driven mentality. Innovation is at our core; we pride ourselves on doing everything in‑house, challenging the norm and pushing the boundaries of possibility. We work with integrity and agility, ensuring our commitment to sustainability and quality is never compromised. Above all, we believe in community. Our diverse talents work cross‑functionally because we know we achieve more together. It’s just who we are!

Some of the perks of being part of the Medik8 team include:

• Wellbeing: 25 days holiday + bank holidays, Flexible & Hybrid working, Private Medical Insurance, Mental Health support.
• Rewards: 75% Discount + Annual Product Allowance, Annual Performance Bonus, Long Service Awards.
• Growth: Up‑skilling support, regular Lunch & Learns, Flexible Career opportunities.
• Impact: 2 Volunteering days per year, Matched Charitable Giving Scheme.

Our BCorp Commitment to JEDI (Justice, Equity, Diversity & Inclusion)

At Medik8, we are committed to cultivating a diverse, equitable, and inclusive workplace where every individual feels respected, valued, and empowered. We believe a rich tapestry of backgrounds, cultures, and perspectives fuels the innovation behind our products.

Research shows many candidates only apply if they meet 100% of a job description, however, we use the "60% Rule": if you meet over 60% of the requirements and have the passion to learn the rest, we want to hear from you.

Our Inclusive Hiring Standards:

• Fair Chance Hiring: To support systemic justice, we do not request criminal record or credit checks during the application stage (unless legally required for the role).
• Blind Recruiting: We use anonymised CV screening to focus purely on your talent and reduce bias.
• Disability Confident: As a Level 2 employer, we guarantee an interview to disabled applicants who meet the minimum role criteria.
• Immigration Integrity: We welcome all applicants within current Home Office guidance on sponsorship and Right to Work. We never artificially manipulate role scopes or salaries to meet requirements.