Global Business Lead, Luxury Automotive

Omnicom Media Group UK (OMG); City of Westminster; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading media agency is seeking a Global Business Lead for Porsche, located in London. The role requires extensive experience in media marketing, strategic leadership in a multicultural environment, and a strong digital background. You'll be responsible for optimizing marketing strategies and communicating with senior stakeholders while supporting a hybrid working model. Candidates should possess excellent communication skills in English, with German as a plus.

Benefits

Hybrid working model

Flexible start times

Supportive work environment

Qualifications

• Extensive experience in media or marketing communications with a digital focus.
• Ability to drive innovation and transformation within the automotive sector.
• Experience in major international markets including the UK.

Responsibilities

• Lead a cross-functional team in media strategy and execution.
• Develop and implement full funnel media strategies.
• Build strong relationships with senior clients and stakeholders.

Skills

Media and marketing communications expertise

Strong digital background

Performance marketing expertise

Fluent English communication

Cultural competence

Leadership skills

Job description

Responsibilities

• Lead a cross-functional team across mainly London and Munich, focusing on media strategy, insights, innovation, planning, analytics, and market governance.
• Optimize Porsche's digital, data, tech, content, and operational marketing ecosystem globally.
• Develop and implement best-in-class holistic full funnel media strategies and ensure effective local execution.
• Build strong relationships with senior Porsche stakeholders as a trusted advisor.
• Introduce innovative (Omnicom) solutions to support Porsche's transformation and growth.
• Collaborate with the Global Enablement Team for VWG and other VWG brand GBLs to exploit the full potential of the VWG model.
• Leverage the new VWG operating model to maximize synergies and insights across brands, functions, and platforms while delivering distinct brand-specific solutions.
• Strategically and operationally lead the Porsche AG marketing communication portfolio (Brand & Sports Communications, Product & Services Communications, Sales & Loyalty Communications, Marketing Capabilities & Channels).
• Develop and implement media mix analyses (media mix modelling, MTA), and robust (AI-based) models for data-driven optimization of marketing campaigns.
• Leverage market and competitive analysis to identify trends and opportunities.
• Represent the agency at client meetings, industry events, and negotiations.
• As Global Business Lead for Porsche, oversee the global client relationship and drive the evolution of the partnership within a future-oriented transformative operating model across Volkswagen Group.

Qualifications

• Experience: Extensive experience in media and/or marketing communications with a strong digital background. Proven track record of driving innovation, transformation, and growth with expertise in the automotive and luxury categories and markets. Proficiency in discussing data, analytics, and technology stacks with strong performance marketing expertise. Experience in at least three of Porsche's top five markets/regions (USA, Germany, UK, Korea, China and/or APAC region).
• Strategic Thinking: Ability to create long-term plans aligned with Porsche's business goals and balance global consistency with local needs.
• Leadership & Communication: Ability to inspire diverse, remote teams, align stakeholders across regions, and communicate fluently in English (German a major plus).
• Cultural Competence: Thrive in multicultural environments and navigate cross-cultural collaboration.
• Adaptability: Embrace change, solve challenges flexibly, and continuously learn and improve.
• Results Orientation: Focus on achieving goals, setting priorities, and using resources effectively.
• Team Management: Motivate and develop the team to respond proactively to changing challenges in the luxury automotive industry.

About Porsche

Porsche stands for design excellence, engineering heritage, racing legacy, performance, sustainable luxury, innovation, and reliability. Porsche's vision: "The brand for those who follow their dreams."

Founded over 70 years ago by Ferry Porsche, who built the 356 and created the Porsche sports car brand, PHD is a growth-focused media agency driven by innovation and creativity.

Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly. Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors. Over the many years that have followed, we have continued to build on this defining ethic - with our evolution shaped by a continual investment in thought leadership. Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth - using the extending canvas of data and technology.

Flexible Working: At Omnicom Media Group, we support flexibility with a hybrid working model (three days in the office, two working remotely), a core hours policy (10:30 - 16:30), and flexible start times. We encourage open conversations between our people and managers to navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel supported to do their best in both their careers and personal lives.