Global Brand Strategy & Campaigns Leader

Logansinclair; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

Logansinclair, a global asset manager, seeks a Head of Brand to set the brand strategy and lead integrated global brand and product campaigns worldwide.

You will define and deliver the global brand strategy, set the annual campaign roadmap, own briefs, guard identity, and translate sales priorities into measurable campaigns.

You will also lead agency partnerships, oversee asset production, and monitor brand health to drive positioning and business outcomes.

Qualifications

• Extensive previous brand experience in asset management.
• Proven success creating and executing global brand strategies.

Responsibilities

• Define and deliver the global brand strategy aligned to corporate and commercial objectives.
• Set the annual brand and product/commercial campaign roadmap, prioritising by impact and audience.
• Own strategic briefs covering objectives, target audiences, key messages and KPIs.
• Guard and evolve brand identity (visuals, messaging and tone of voice).
• Translate Sales priorities into effective campaign strategies with measurable outcomes.
• Track brand health and campaign effectiveness; turn insight into recommendations.
• Monitor market trends, competitors and client perceptions to inform positioning and innovation.
• Lead agency partnerships for creative, media and production; secure high‑quality delivery.
• Oversee advertising asset production, workflows and on‑time delivery to media partners

Skills

Brand strategy

Asset management

Job description

Logansinclair, a global asset manager, seeks a Head of Brand to set the brand strategy and lead integrated global brand and product campaigns worldwide.

You will define and deliver the global brand strategy, set the annual campaign roadmap, own briefs, guard identity, and translate sales priorities into measurable campaigns.

You will also lead agency partnerships, oversee asset production, and monitor brand health to drive positioning and business outcomes.