Global Brand & Shopper Activation Lead

Asahi Group; Woking; On-site; GBP 85,000 - 115,000; Full time

Job summary

Asahi Europe & International is seeking a Global Senior Brand Manager based in London to lead shopper marketing, occasion development and trade activation for Peroni Nastro Azzurro across global markets. The role demands strategic thinking, strong execution and collaboration with local markets, agencies and commercial teams to deliver premium brand experiences.

The ideal candidate has extensive FMCG marketing experience, international exposure and a proven ability to drive growth through

Qualifications

• 6+ years of professional experience in FMCG/consumer goods.
• International experience required (not necessarily work related).
• Proficiency in English a must; Italian a benefit.
• Strong written and verbal communication skills.
• Commercial and delivery focused mindset.
• Generalist marketing background with a strong commercial focus.
• Consumer, shopper and market-centric mindset with curiosity and passion for premium brands.
• Strong project leadership skills with attention to detail and executional excellence.
• Ability to influence, inspire and align multiple agency and stakeholder groups behind a brand vision.
• Strategic thinker balancing long-term brand building with short-term opportunities.
• Commercial acumen with understanding of channels, RTM and customer requirements.
• Builds high-performing agency partnerships delivering strategic, creative and commercial value.

Responsibilities

• Lead global shopper marketing, occasion development and trade activation across Peroni Nastro Azzurro.
• Develop globally scalable occasion platform communications for market implementation and growth.
• Partner with local marketing, trade marketing and commercial teams to sign off local activation plans.
• Create brand toolkits and assets with international agencies for consistent rollout.
• Establish activation effectiveness frameworks and track performance across markets.

Skills

FMCG experience

International experience

English proficiency

Italian beneficial

Communication skills

Commercial mindset

Generalist marketing

Consumer shopper mindset

Project leadership

Influence stakeholders

Strategic thinking

Channel & RTM knowledge

Agency partnerships

Job description

Asahi Europe & International is seeking a Global Senior Brand Manager based in London to lead shopper marketing, occasion development and trade activation for Peroni Nastro Azzurro across global markets. The role demands strategic thinking, strong execution and collaboration with local markets, agencies and commercial teams to deliver premium brand experiences.

The ideal candidate has extensive FMCG marketing experience, international exposure and a proven ability to drive growth through