Global Brand Manager — Shopper & Trade Marketing

Asahi Group; Woking; On-site; GBP 65,000 - 90,000; Full time

Job summary

Asahi Europe & International seeks a Global Brand Manager to shape and drive the brand’s commercial strategy across key markets. You will align with the Global Marketing Manager on growth plans, develop shopper and trade marketing assets, and oversee agency partners to deliver impactful campaigns.

You will bring proven brand marketing experience, strong English communication, and a data-driven, collaborative style suited to a multinational environment.

Qualifications

• Brand marketing experience (4+y), ideally within broader functional scope, e.g. strategy & insight, trade, innovation.
• Proficiency in English; other regional relevant language skills are advantageous.
• Excellent influencing skills and ability to engage stakeholders across a multinational environment.
• Strategic thinking with a hands-on, can-do mentality and ability to translate data into action.
• Ability to draw sharp and simple conclusions from sets of data and turn insights into commercial impact.
• Experience coordinating with agencies and managing assets across brands and activations.
• Cross-functional engagement with Commercial, Supply Chain, Finance, HR, Corporate Affairs.

Responsibilities

• Support the GMM(C) with Market growth/annual plans, Innovation agenda, Occasions development and Global Customer Partnerships.
• Lead the shopper/trade marketing agenda and production of assets across Master Brand and Innovations (plus Sports Partnerships, where necessary).
• Be the shopper/trade marketing expert in the team, sharing cross-industry best practice.
• In partnership with the Insights team, manage campaign development and validation across key markets, reflecting efficiencies across the regions.
• Responsible for tracking the brands’ commercial performance across key markets against the brand dashboard, investigating root causes and adjusting as needed.
• Manage marketing spend/budgets related to activity development, ensuring effectiveness and efficiency.

Skills

Brand marketing experience

English proficiency

Influencing skills

Strategic thinking

Data interpretation

Cross-functional collaboration

Leadership

Job description

Asahi Europe & International seeks a Global Brand Manager to shape and drive the brand’s commercial strategy across key markets. You will align with the Global Marketing Manager on growth plans, develop shopper and trade marketing assets, and oversee agency partners to deliver impactful campaigns.

You will bring proven brand marketing experience, strong English communication, and a data-driven, collaborative style suited to a multinational environment.