Global Brand Manager - Hybrid

Imperial Brands; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A global FMCG leader is seeking a Global Brand Manager to drive brand strategy and innovation across multiple markets. The ideal candidate will have significant global brand marketing experience, particularly within FMCG. Responsibilities include managing strategic brand initiatives and leveraging insights for decision-making. This position offers a hybrid work model based in London/Bristol.

Benefits

Comprehensive compensation package

Bonus scheme

Development opportunities

Inclusive work environment

Qualifications

• Experience in brand marketing on a global scale is essential.
• Background in FMCG, especially regulated categories, is beneficial.
• Ability to analyze data and market trends effectively.
• Strong project management skills including budgeting.

Responsibilities

• Own and evolve the global brand strategy.
• Drive product innovation from concept to launch.
• Manage brand initiatives ensuring alignment with strategy.
• Engage regional and local teams for brand consistency.
• Leverage market insights to shape strategic decisions.

Skills

Global brand marketing experience

Strong communication skills

Data-literate and strategic thinker

Project management

Budgeting

Fluency in English

Ability to collaborate across global teams

Job description

Overview

Are you ready to take a brand to new heights? As a Global Brand Manager, you'll be the driving force behind ensuring our brands remain recognizable, relevant, and engaging for our consumers worldwide. This isn't just about maintaining a brand - it's about evolving it; unlocking new growth potential, and shaping consumer perceptions in fresh, exciting ways.

You'll be at the heart of our Global Consumer Office, leading the charge across multiple markets and ensuring strategic alignment at every level. Your role spans across product innovation, packaging design, and creative solutions - all with the goal of delivering compelling brand experiences that connect deeply with our audience.

If you're a strategic brand leader ready to influence global markets and build something meaningful, we'd love to hear from you.

Location: Bristol / London (HQs) - Hybrid

Responsibilities

• Lead Global Brand Strategy: Own and evolve the global positioning to keep the brands culturally relevant and commercially competitive.
• Create & Launch Innovation: Drive initiatives from concept to market using our Ideation to Launch (I2L) process.
• Execute with Precision: Manage brand initiatives end-to-end-delivering on time, within budget, and aligned to strategy.
• Collaborate Across Markets: Engage regional and local teams to ensure brand consistency and impact.
• Turn Insight into Action: Leverage data, trends, and market analysis to shape decisions and guide strategy.

Qualifications

• Relevant global brand marketing experience (client or agency side)
• Background in FMCG; regulated category experience is a plus
• Strong communication and stakeholder management skills across global teams
• Data-literate and strategic thinker with a flair for creativity
• Experienced in project management, budgeting, and commercial planning
• Fluent in English; additional languages (e.g., Arabic, French, German) are desirable

Benefits

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Inclusion

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we're fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.