Global Brand Lead for AAA Driving Games

IMAGE FRAME INVESTMENT (UK) LIMITED; Greater London; On-site; GBP 90,000 - 140,000; Full time

Job summary

Tencent Level Infinite in London seeks a senior Brand Marketing Lead for the driving game product. You will define global brand strategy, messaging, and lifecycle campaigns across regions, coordinating with studios and partners to ensure a unified voice.

You will analyze driving culture communities, develop growth strategies, and guide cross-functional teams to deliver ambitious marketing milestones from reveal to launch and post-launch engagements.

Qualifications

• 5+ years in game industry marketing or brand roles.
• Experience leading AAA console/PC game brand projects.
• Global market GTM experience in at least two regions.

Responsibilities

• Develop the overall brand marketing strategy, positioning, and core messaging framework for the AAA driving game product across regions.
• Lead brand creative work throughout the product lifecycle from testing through post-launch.
• Develop understanding of the driving culture communities and formulate growth strategies.
• Track market trends and provide data-driven insights for marketing decisions.
• Collaborate with cross-functional teams to ensure globally consistent brand execution.

Skills

Brand marketing

Global GTM marketing

English fluency

Cross-functional collaboration

Job description

Tencent Level Infinite in London seeks a senior Brand Marketing Lead for the driving game product. You will define global brand strategy, messaging, and lifecycle campaigns across regions, coordinating with studios and partners to ensure a unified voice.

You will analyze driving culture communities, develop growth strategies, and guide cross-functional teams to deliver ambitious marketing milestones from reveal to launch and post-launch engagements.