Global B2B Growth & Demand Gen Leader

Flight Centre Careers Job Listings; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Exclusive Travel Discounts

Global career pathways and training

Vibrant culture with social events

Active Hour for wellbeing

Health cash plan

Job summary

Flight Centre Travel Group seeks an experienced Lead, Growth & Demand Generation (B2B) to drive full-funnel marketing performance across a global portfolio. You’ll own scalable demand strategies, partner with brand, regional marketing and sales, and lead end-to-end digital initiatives with ROI-driven focus.

You’ll lead a team across ANZ, Asia, Europe and MEA, integrating paid media, automation, SEO and website optimisation while maintaining global consistency and local agility.

Qualifications

• 10+ years in demand generation or digital marketing in B2B or hybrid tech-enabled environments
• 5+ years leading high-performing teams across multiple regions or markets
• Deep expertise in paid media, marketing automation, lead nurturing, SEO, and digital performance optimization
• Strong understanding of B2B buyer journeys, including lead scoring, lifecycle management, and sales alignment
• Proven ability to own and report on marketing-attributed pipeline, ROI and performance metrics
• Experience operating in global, matrixed environments balancing consistency with local needs

Responsibilities

• Lead end-to-end digital demand generation initiatives across paid media, automation, SEO, CRO and website optimisation
• Develop and execute scalable demand generation strategies driving qualified pipeline and revenue
• Coach and develop a high-performing growth and demand team across regions
• Collaborate with brand, regional marketing and sales to deliver measurable growth outcomes
• Own global strategy with local market agility and advanced attribution models

Skills

Demand generation

Leadership

Paid media

Marketing automation

SEO

Lead nurturing

Lifecycle management

ROI measurement

Global/matrix environments

Tools

Marketing automation platforms

SEO tools

CRO tools

Analytics/ attribution tools

Job description

Flight Centre Travel Group seeks an experienced Lead, Growth & Demand Generation (B2B) to drive full-funnel marketing performance across a global portfolio. You’ll own scalable demand strategies, partner with brand, regional marketing and sales, and lead end-to-end digital initiatives with ROI-driven focus.

You’ll lead a team across ANZ, Asia, Europe and MEA, integrating paid media, automation, SEO and website optimisation while maintaining global consistency and local agility.