Global Account Director - GBS

TikTok; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

TikTok seeks a Global Account Director based in London to lead strategic partnerships with major brands and agencies. You will work with TikTok's regional sales teams to drive revenue, scale programs, and ensure successful contract execution across markets.

In this customer-facing role, you will use data analytics to craft consultative solutions, educate clients on platform products, and collaborate with cross-functional teams to deliver measurable outcomes for global advertisers.

Qualifications

• Leadership experience in account management or client services in digital marketing.
• Experience managing cross-functional partners and collaboration.
• Global experience with regional nuances.
• Ability to analyze data to assess business performance.
• Preferred: familiarity with ad verification partners.

Responsibilities

• Conduct regular business reviews with Global Accounts and regional teams.
• Educate clients and agencies on product solutions and best practices.
• Collaborate with cross-functional teams to drive KPIs.
• Lead product update discussions and advise on best practices.
• Analyze spend, seasonality, and fulfillment for deals.
• Share learnings across accounts and networks.
• Provide data-driven insights to clients and refine offerings.

Skills

Leadership experience in account mgmt

Cross-functional collaboration

Global experience

Data analysis

Project management

Communication skills

Job description

The Global Agency and Accounts (GA&A) team works with leading agency groups and multinational advertisers, acting as a strategic and consultative partner. We establish and lead the partnerships that turn TikTok's integrated suite of products into solutions that build businesses and brands.We solve complex, cross-market growth challenges for some of TikTok's largest global advertisers, bringing together strategy, platform expertise, and tailored solutions to meet high-impact business goals.You will turn those partnerships into scalable programs and product adoption, accelerating measurable outcomes for clients and driving revenue growth for TikTok.We have an opening for a client-facing, customer service, detail-oriented Global Account Director to be based in London who will lead the global relationship with some of our largest clients. We are looking for a strategic leader with media experience who will work hand in hand with TikTok's regional sales teams around the globe.The Account Director will be a crucial member of a growing team that will support the Global Accounts Team in meeting its objectives and providing best in class account management and customer service to clients, both internal and external. This role is responsible for partnering with the Global Accounts and regional (country) Sales teams to fuel revenue growth, build global infrastructure, manage the successful implementation of contracts, legal clearances, financial and strategic incentives and use data and analytics to build consultative solutions for our largest global brand partners, and opportunity map growth areas for our business.The Account Director will establish and strengthen key regional client relationships with a focus on supporting revenue, advertiser education & internal sales team satisfaction. Success in this position requires a focus on client service, the ability to thrive in a dynamic work environment, and the ability to provide custom solutions for advertisers and internal cross-functional teams.

Responsibilities

• Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the Global Accounts and regional Sales team.
• Serve as external product consultant educating clients and agencies on product solutions and best practices.
• Work and collaborate with a diverse group of internal cross-functional teams across the Consumer, Content, Product and Revenue business units to drive organizational KPIs.
• Proactively lead product update discussions, educate global brands on TikTok’s new and existing products, and advise on best practices to drive incremental business opportunities.
• Global Reporting & Analysis: On-going deal management and fulfilment analysis of spend, seasonality, bonus allocations and fulfillment, market participation and saturation.
• Optimization Analysis: Internal – Product Suite, Rates, Seasonality, Campaign volume, Creative Production. External – Market, category and product engagement, best practices and innovation tracking, casework sharing.
• Cross-Brand Sharing: Ensures learnings and innovation are shared across the accounts and global network shared internally and across functions.
• Analyze account performance data to offer clients data-driven business insights and at the same time, use those insights to improve our account and advertising offerings.
• Collect and share marketplace feedback and guide our account strategy.
• Support and work with the regional sales team on pre-sale research and pitch process and collateral.

Qualifications

• Minimum Qualification(s)- Leadership experience in account management/client services roles in digital marketing.
• Demonstrated experience managing cross-functional partners and excellent collaboration skills.
• Global experience in previous roles and deep understanding of nuances by region.
• Ability to analyze data and identify insights to assess business performance.
• Proactive attitude with excellent project management, organizational, and analytical skills.
• Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders.
• Preferred Qualification(s)- Expertise in digital marketing ad products including measurement solutions, encompassing experience with key performance indicators (KPIs) to drive data-driven strategies.
• Self-starter, a fast learner who has critical thinking.
• Have a passion for TikTok.
• Experience with ad verification partners (IAS, DV, DAR, MOAT).

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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