General Sales Manager

MorePeople; Potters Bar; Hybrid; GBP 60,000 - 65,000; Full time

Job summary

Join a well-established FMCG operation as a General Sales Manager (B2B), driving sales and managing a team to exceed KPIs. This pivotal role involves working with significant customer accounts while aligning product development with ESG values. Enjoy opportunities for development, a competitive package, and the chance to shape sales strategy in a respected business.

Benefits

Opportunities for development and progression

Visible and influential role

Competitive package with benefits

Qualifications

• Proven sales background in the food industry.
• Experience selling into wholesalers or food manufacturers.
• Ability to lead a team and manage accounts.

Responsibilities

• Leading and inspiring a sales team to hit and exceed KPIs.
• Managing your own portfolio of customer accounts.
• Driving commercial performance through negotiation and account growth.

Skills

Sales Background

Data-Savvy

Leadership

Negotiation

Account Management

Tools

Excel

CRM

Job description

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Title: General Sales Manager (B2B)
Salary: £60,000 - £65,000 + Car Allowance
Sector: FMCG (Food)
Location: This role is either on the road visiting customers or WFH. Plus once a month at HQ in Hertfordshire

This is a brilliant opportunity to join a well-established FMCG operation that has gone from strength to strength over multiple generations!

Managing a team of 6 - you'll play a pivotal role in driving sales for this business and help them break the 9-figure turnover mark!

Accounts will vary in size but expect to work with c. £8M size accounts - nationwide - providing highly sought after products to major wholesalers.

What you'll be doing:

• Leading and inspiring a sales team to hit and exceed KPIs
• Managing your own portfolio of customer accounts
• Coaching, mentoring, and supporting team development
• Collaborating cross-functionally with NPD, technical, and logistics teams
• Driving commercial performance through smart negotiation and account growth
• Analysing sales data and implementing improvements using CRM and reporting tools
• Representing the customer in product development and sustainability discussions

We're looking for someone who:

• Has a proven sales background in the food industry
• Brings experience selling into wholesalers or food manufacturers
• Can confidently lead a team and manage their own accounts
• Is data-savvy and comfortable using Excel, CRM, and reporting dashboards
• Understands how to align ESG values with customer expectations
• Thrives in a fast-paced, collaborative environment

What's in it for you:

• A visible and influential role within a respected business
• The chance to lead a capable team and shape sales strategy
• Opportunities for development and progression
• Competitive package with benefits
  
  

If you're ready to lead from the front and drive growth in a business that values people, product, and performance - Apply now for a confidential conversation.