General Sales Manager

Stoneacre; Lancashire; On-site; GBP 80,000 - 110,000; Full time

Job summary

Stoneacre Renault & Dacia Blackburn is seeking an experienced General Sales Manager to take the used car operation to the next level. You will lead a team of 5-6 Sales Executives, a Business Manager and a Sales Manager, driving stock selection, pricing, presentation and performance.

You will shape a culture of accountability, implement robust processes and own the site’s financial budgets, profitability and customer experience.

Qualifications

• Proven experience running a sales department within the automotive industry, or previous dealership management experience.
• Strong commercial understanding of both new and used car operations.
• Exceptional attention to detail and the ability to introduce, embed and maintain effective processes.
• Leadership skills to motivate, coach and challenge a team, bringing out the best in both managers and Sales Executives.
• Hands-on, proactive approach — someone who leads from the front rather than managing from a distance.
• The confidence to make decisions, challenge the status quo and take ownership of results.
• A genuine commitment to delivering an excellent customer experience while achieving demanding financial objectives.

Responsibilities

• Lead a sales operation comprising 5-6 Sales Executives, a Business Manager and a Sales Manager.
• Set clear expectations, coaching individuals, developing your managers and creating a culture of accountability and performance.
• Drive the site’s sales performance, profitability and the standards that underpin a successful department.
• Manage the used car operation from stock selection, pricing and preparation through to presentation and stock turn.
• Represent Renault and Dacia properly and ensure the customer journey reflects brand standards.

Skills

Sales leadership

Automotive industry knowledge

People leadership

Decision making

Customer experience

Job description

About the role…

We are excited to be recruiting for an experienced Sales Manager. This is an unrivalled opportunity to join one of the UK’s fastest growing motor groups.

GENERAL SALES MANAGER

Stoneacre Renault & Dacia ¦ Blackburn

OTE £90,000 ¦ A dealership ready for its next chapter

We’re not looking for someone to simply run the sales department. We’re looking for someone who can take it to the next level.

At Stoneacre Renault & Dacia Blackburn, we have an exciting opportunity for an ambitious, commercially minded General Sales Manager to make a genuine impact on our business.

This is a role for someone who knows what a great dealership looks like — and, more importantly, knows how to build one. Someone who understands that strong results don’t happen by accident. They come from the right people, the right processes, attention to detail and a relentless focus on getting the fundamentals right.

If you have the experience, drive and leadership to turn potential into performance, we’d like to hear from you.

YOUR OPPORTUNITY

Make your mark on the used car business.

With a stock holding of approximately 80 vehicles, our used car operation is a major focus for this role. We want someone who understands the detail behind a profitable used car department — from stock selection, pricing and preparation through to presentation, sales performance and stock turn.

You’ll have the opportunity to challenge existing ways of working, introduce robust processes and ensure every vehicle and every opportunity is managed with purpose.

Build a team that delivers.

You’ll lead a sales operation comprising 5-6 Sales Executives, a Business Manager and a Sales Manager. Your job is to bring the best out of that team: setting clear expectations, coaching individuals, developing your managers and creating a culture where accountability and performance go hand in hand.

We need a leader who is visible, engaged and prepared to get into the detail — someone who can support the team, challenge performance and make a difference on the showroom floor.

Drive the numbers without losing sight of the bigger picture.

Achieving the site’s financial budgets is fundamental. You’ll take ownership of sales performance, profitability and the standards that underpin a successful department.

You’ll know your numbers, understand what’s driving them and act quickly when something isn’t right. Attention to detail isn’t a nice-to-have here; it’s essential.

Help shape the future of Renault & Dacia Blackburn.

This is an exciting time to join the dealership as we look to enhance our 12-car showroom with Renault’s new interior design concept, bringing an updated look and feel to the customer experience.

You’ll play a key role in ensuring the environment, the team and the customer journey reflect the brands we represent. We want someone who takes pride in their dealership and understands that representing Renault and Dacia properly is just as important as delivering the financial results.

WHAT WE’RE LOOKING FOR

We’re looking for someone who can demonstrate:

• Proven experience running a sales department within the automotive industry, or previous dealership management experience.
• A strong commercial understanding of both new and used car operations, with a particular passion for developing used car performance.
• Exceptional attention to detail and the ability to introduce, embed and maintain effective processes.
• The leadership skills to motivate, coach and challenge a team, bringing out the best in both managers and Sales Executives.
• A hands‑on, proactive approach — someone who leads from the front rather than managing from a distance.
• The confidence to make decisions, challenge the status quo and take ownership of results.
• A genuine commitment to delivering an excellent customer experience while achieving demanding financial objectives.

Above all, we want someone who sees opportunity where others see routine, takes pride in getting the detail right and has the ambition to build something better.

WHY STONEACRE?

Stoneacre Renault & Dacia Blackburn is part of the wider Stoneacre Group Renault division, comprising five Renault and Dacia dealerships.

That means you’ll be joining an established automotive group, representing two distinctive brands and working within a wider divisional operation — while having the opportunity to make a tangible difference at your own dealership.

This isn’t simply about maintaining what we already have. It’s about raising standards, developing people, strengthening the used car operation and delivering the results the business is capable of achieving.

THE REWARD

OTE £90,000

A significant opportunity for an experienced automotive leader who wants the responsibility, influence and platform to make a difference.

READY TO TAKE THE NEXT STEP?

If you’re an ambitious General Sales Manager, Sales Manager ready for the next move, or an experienced dealership leader who knows how to turn a good operation into a great one, we want to hear from you.

Bring your experience. Bring your standards. Bring your ambition.

Let’s take Stoneacre Renault & Dacia Blackburn to the next level.

Stoneacre Motor Group are an Equal Opportunity employer committed to diversity in the workplace. We pride ourselves on creating an inclusive work environment where our employees can thrive by being themselves.