General Manager (Holiday Park)

Verdant Leisure Limited; Scotland; On-site; GBP 150,000 - 200,000; Full time

Job summary

A leading holiday park company in Scotland is seeking a General Manager to oversee two leisure parks along the Berwickshire coast. This role involves managing daily operations, driving profitability, and ensuring excellent customer experiences. Candidates should have extensive experience in holiday park management and the ability to inspire a team. The position offers a salary starting at £45,000 plus bonuses, with opportunities for career development and various employee benefits.

Benefits

Performance related bonus package

On-park accommodation (if required)

33 days annual leave

Discounts on park breaks

Access to a counselling service

Training & development opportunities

Qualifications

• Extensive holiday park management experience covering leisure, retail, hospitality, and accommodation.
• Excellent leadership skills with the ability to inspire and motivate individuals.
• Excellent communication and interpersonal skills.

Responsibilities

• Oversee day-to-day running of the holiday park.
• Manage annual park budget and operating profit targets.
• Develop strategies to increase year-on-year sales.
• Maximize holiday home sales while maintaining high quality.
• Safeguard all licenses for park operations.
• Recruit, motivate, and develop high-performance teams.

Skills

Extensive holiday park management experience

Personal Licence holder

Excellent leadership skills

Commercial and sales skills

Change management experience

Excellent communication skills

Job description

General Manager

Verdant Leisure is a fast‑growing company with 13 holiday parks across Scotland and Northern England. We’re looking for a proven experienced General Manager from within the holiday park sector to join our team.

This is an exciting opportunity to oversee two Leisure Parks on the picturesque Berwickshire coast. Coldingham Bay and Scoutscroft are less than 5 minutes from each other, in the historic town of Coldingham, and have more than 300 pitches over the two parks. There is a healthy mix of holiday homeowners, holiday guests, tourers and even camping pods. There are plenty of facilities between the parks too, with bars, restaurants, a chip shop, arcades, activities and play areas.

Salary: From £45,000 with bonuses, experience‑based – discuss at interview

Contract Type: Permanent

Hours: Full‑time over 5 days a week. Will include working evenings, weekends and bank holidays.

Location

Coldingham Bay Leisure Park, School Road, Coldingham, Eyemouth Berwickshire, TD14 5NT

About the Role

Our General Managers are responsible for all aspects of the day‑to‑day running of the holiday park, adhering to legislation and company policies, driving profitability and improved customer experience. Working closely with Heads of Department you will inspire, motivate and develop all members of the team to deliver consistently positive experiences for our holiday homeowners, holiday makers and guests. As a senior member of the Verdant team you will lead by example embodying the Verdant culture of positivity, a “can do” attitude and caring for others.

Typical Duties and Responsibilities

• Ensuring the smooth running of the park, identifying new opportunities to drive greater efficiency and improve performance.
• Responsibility for managing, monitoring, controlling and delivering the annual park budget and operating profit targets, including capital expenditure.
• Developing and implementing strategies to increase year‑on‑year sales across all departments and achieve agreed gross profit margins.
• Maximise holiday home sales, whilst maintaining a high quality sales process in line with company guidelines and maintaining excellent relationships with our customers through delivery of welcome meetings and events.
• To recruit, motivate and develop high performance teams focused on delivering and exceeding our owners’ and guests’ expectations.
• To safeguard all licences on the park, e.g. site licence, liquor licence etc, to ensure that park operations meet our legal obligations.
• Planning the work of the team, prioritising as appropriate and ensuring the best use of resources.
• Protecting and maintaining the company’s assets.

About the Person

We are looking for someone with extensive holiday park management experience, a proven track record of leadership, a personal licence, and the ability to inspire and motivate a team. You will need to have excellent communication skills, a keen work ethic and a passion for the industry. To be successful in this role you will need to be adaptable, able to successfully juggle competing priorities and you should definitely love a challenge!

Above all, you will need to have the right attitude. Our customers are at the heart of everything we do and so we expect you to do everything in your power to make their Verdant experience the absolute best it can possibly be. We don’t believe in ‘that’s not my job’ so you will need to be adaptable and flexible to help the wider team meet and exceed both our targets and our customers’ expectations.

Skills and Experience Required

• Extensive holiday park management experience, covering leisure, retail, hospitality and accommodation.
• Personal Licence holder.
• Excellent leadership skills, with the ability to inspire and motivate individuals to grow in their roles.
• Commercial and sales skills, including experience of managing capital projects and budgets.
• Change management experience and a flexible open attitude to continual improvements.
• Excellent communication and interpersonal skills.

Benefits

• Performance related bonus package.
• On‑park accommodation (if required).
• 33 days annual leave (inclusive of bank holidays). Over the next three years you will receive an additional day for each year of service, taking your annual leave entitlement up to a maximum of 36 days per year.
• Up to 30% off park breaks for you, your friends and your family and last‑minute park breaks from only £99.
• Discounted use of facilities on park, including restaurants, leisure and activities.
• Access to a 24/7 confidential counselling and advice line.
• Many opportunities for recognition and reward – monthly ‘Stars’ awards, annual awards for individuals and park teams, basically any excuse for cakes, biscuits and celebrations.
• Our company‑wide team initiatives to help each other, our communities and the planet like Green Champions & Charity Champions.
• A commitment to providing training & development opportunities, recognising potential and supporting you in your career.

About the Company

Verdant Leisure own and operate holiday parks in some of the UK’s most picturesque spots across Scotland and England. Each of our parks are unique with plenty to offer, whether it has a beach‑side or countryside location. We are passionate about our customers and work hard to ensure they have the best possible experience at our parks.

Equal Opportunities

Verdant Leisure is an equal opportunities employer and a member of the Disability Confident scheme. Please contact us if you require any information in an alternative format.

Contact

Want to know more? Give the HR team a call on 01524 239665 or head on over to our careers page to see what being a member of Team Verdant is all about: www.verdantleisure.co.uk/join-team-verdant