General Manager

Avery Healthcare Group; Sheringham; On-site; GBP 65,000 - 85,000; Full time

Job summary

Avery Healthcare Group in the UK is seeking a warm, inspiring General Manager for West Wood Care Home in Sheringham to lead a resident‑centred team and sustain regulatory standards. You will drive high‑quality care, recruit and develop staff, and oversee budgets to ensure safe, cost‑effective operations.

You'll partner with residents, families, and external professionals, providing clear leadership and using digital systems to enhance care delivery while upholding the Avery values of compassion,

Qualifications

• Four years’ experience in a similar care environment.
• Leadership and management capability at Level 5 or equivalent.
• Strong communication skills, written and verbal.
• Proficiency with digital systems and IT
• Flexible, adaptable, and ready to step in as needed.

Responsibilities

• Champion high‑quality, person‑centred care based on best practice.
• Drive recruitment, retention, and development to build an engaged team.
• Act as a main contact for residents, families, visitors, and professionals.
• Manage staffing levels to ensure safe, effective care at all times.
• Provide inspiring leadership that empowers your team to excel.
• Oversee budgets, stock, and resources for cost‑effective operations.

Skills

Leadership

Management

Communication

IT literacy

Adaptability

Education

Leadership & Management Level 5 qualification

Job description

At Avery Healthcare, everything we do starts with the people who care for our residents. We know how much passion, effort, and heart our teams put into their work — and we’re here to champion you, support you, and celebrate you every step of the way.

When you join us, you’re not just starting a job — you’re making a real difference. Every day, your compassion helps shape meaningful moments for our residents. In return, we’re committed to helping you grow, thrive, and feel truly valued. With ongoing development opportunities, a supportive culture, and a team that feels like family, you’ll find a workplace where you can be proud of the impact you make.

We’re now searching for a warm, inspiring, and dedicated General Manager to join our award‑winning team at West Wood Care Home in Sheringham. If you’re ready to lead with heart and help create exceptional experiences for residents and colleagues alike, we’d love to hear from you.

ABOUT THE ROLE

As our General Manager, you’ll be the driving force behind a vibrant, person‑centred care environment. You’ll lead and motivate your team to deliver exceptional care, ensuring residents feel safe, supported, and truly at home — all while meeting regulatory standards and achieving key business goals.

Your responsibilities will include:

• Championing high‑quality, person‑centred care based on best practice
• Driving recruitment, retention, and development to build a strong, engaged team
• Acting as a key point of contact for residents, families, visitors, and external professionals
• Managing staffing levels to ensure safe, effective care at all times
• Providing inspiring leadership that empowers your team to be their best
• Overseeing budgets, stock, and resources to ensure efficient, cost‑effective operations

ABOUT YOU

You’ll be someone who naturally lives our values — caring, supportive, honest, respectful, and accountable — and brings them into everything you do.

Our ideal candidate will:

• Have at least four years’ experience in a similar care environment
• Hold a Leadership and Management Level 5 qualification (or equivalent)
• Bring strong leadership and management skills
• Communicate clearly and confidently, both verbally and in writing
• Be IT‑competent and comfortable with digital systems
• Be adaptable, flexible, and ready to step in where needed

ABOUT AVERY

Avery isn’t just one of the UK’s leading providers of luxury elderly care — it’s a place where people genuinely love to work. We believe later life should be rich, fulfilling, and full of meaning, and we’re passionate about creating experiences that reflect that.

With over 100 homes across the UK and a vision of

“creating meaningful lives together,” we’re proud to offer an environment where residents feel cherished and employees feel empowered, supported, and appreciated. Join us, and discover why Avery is the preferred choice for both residents and team members.

PLEASE NOTE

A DBS Disclosure will be required (funded by Avery Healthcare)

Proof of eligibility to work in the UK is essential

This advert may close early depending on application volume and business needs