General Manager

Zachary Daniels; Reading; On-site; GBP 32,000 - 39,000; Full time

Benefits offered by this job

Staff discount (up to 40%)

Job summary

Zachary Daniels is seeking an experienced General Manager in Reading for a well-established fishing retailer. You will lead day-to-day operations, drive sales, and deliver an outstanding customer experience in a store built on passion for angling.

You will coach the team, manage stock and rotas, and strive to hit KPIs while building lasting relationships with customers. The role offers real ownership and a clear path to further management opportunities.

Qualifications

• Experience leading a team to drive store performance.
• Proven ability to meet or exceed sales KPIs.
• Strong customer service and communication skills.

Responsibilities

• Leading, coaching and developing the team to deliver results.
• Driving sales, KPIs and commercial performance.
• Managing stock, rotas, administration and compliance.
• Maintaining high standards across the store.
• Building strong relationships with customers and encouraging repeat business.

Skills

Leadership

Sales targets

Customer service

Communication

Organisational skills

Passion for fishing

Job description

General Manager | Fishing & Angling | Reading | Up to £35,000

Are you an experienced manager with a genuine passion for fishing and angling?

We're recruiting for a General Manager in Reading for a well-established business serving the angling community.

This is an opportunity for a hands-on, commercially minded leader who can lead a team, drive sales and deliver an excellent customer experience, while working in an environment centred around something you're genuinely passionate about.

What's On Offer?

• Up to £35,000 salary depending on experience
• Up to 40% staff discount
• Work within a business focused on the angling community
• The opportunity to combine your career with your passion for fishing
• Real ownership of the day-to-day operation
• Opportunity to develop your management career

The Role

As General Manager, you'll take ownership of the day-to-day running and commercial performance of the business.

You'll be responsible for:

• Leading, coaching and developing the team
• Driving sales, KPIs and commercial performance
• Managing stock, rotas, administration and compliance
• Maintaining high standards across the store
• Building strong relationships with customers and encouraging repeat business

About You

We're open on background and are more interested in your leadership ability, commercial mindset and passion for fishing.

You could be an experienced:

• General Manager
• Store Manager
• Assistant Manager ready to step up
• Retail Manager
• Hospitality Manager

You'll also have:

• Experience working towards sales targets and KPIs
• Strong customer service and communication skills
• A hands-on, organised approach
• A genuine passion for fishing or angling
• Good knowledge of fishing products and equipment

Interested?

If you're an experienced manager who loves fishing and angling and wants to build a career around your passion, we'd love to hear from you.