General Manager

Swim Sports Company Ltd; Liverpool; On-site; GBP 36,000 - 48,000; Full time

Benefits offered by this job

Birthday off

Instant earned wage access

Fully funded training

Discounts on lessons

Career progression

Job summary

Swim Sports Company Ltd is seeking a General Manager to lead a swim! venue, ensuring a safe, welcoming environment and delivering an exceptional customer experience for families.

You will oversee operations, safety, and teaching standards, and work with the Assistant Manager and Team Leader to create a high-performing team that motivates staff and grows local sign-ups. This role offers a competitive salary with bonus potential, fully funded training, and clear career progression within modern

Qualifications

• Experience leading a leisure or customer-facing team.
• Ability to coach and motivate a diverse staff.
• Confident communicator in person and on phone.
• Passion for delivering premium experiences and community.
• Comfort with a 3-week rota including evenings/weekends.

Responsibilities

• Lead daily operations of swim! venue ensuring a safe, clean, and enjoyable environment for all customers.
• Motivate, coach, and support your team including Assistant Manager, Team Leader, Teachers and Operations Assistants to deliver a premium experience every day.
• Maintain the highest operational and safety standards, including responsibility for pool plant operations (training provided if required).
• Manage staff rotas, schedules, and resources in line with the 3-week operating pattern and cost of sale budget.
• Take ownership of local sales and membership growth, conducting follow-up calls with leads and enquiries and supporting parents through their swim journey.
• Deliver hyperlocal community engagement building relationships with schools, nurseries, and local groups to raise awareness and drive new sign-ups.
• Retaining existing customers through high standards, quality lessons and customer service.
• Monitor and analyse performance data and customer feedback to continuously improve service quality.
• Lead on recruitment, onboarding, training, development and retention of new team members.
• Collaborate with colleagues across swim! centres across your region and swim@ venues to share good practice and deliver a great experience for every family.

Skills

Team leadership

Customer service

Communication skills

Staff coaching

3-week rota scheduling

Job description

Our purpose-built, state-of-the-art venues are designed especially for families, safe, secure, and inspiring environments where children learn, grow, and have fun in the water.

We’re proud of our people and our product, and high standards should run through everything we do. From the quality of our teaching to the way we support every swimmer and family as well as safe, clean, warm venues.

The Role

As a General Manager at swim!, you’ll lead your venue and team to deliver an exceptional customer experience every day. You’ll oversee operations, safety, and performance ensuring the centre runs smoothly, looks its best, and meets the highest standards of teaching, maintenance, and service.

You’ll also play a key role in growing your local swim! community, connecting with families, schools, and local organisations. With your Assistant Manager and Team Leader by your side, you’ll create a welcoming, efficient, and energetic environment that families love returning to.

What You’ll Do

• Lead the daily operations of your swim! venue, ensuring a safe, clean, and enjoyable environment for all customers.
• Motivate, coach, and support your team including Assistant Manager, Team Leader, Teachers and Operations Assistants to deliver a premium experience every day.
• Maintain the highest operational and safety standards, including responsibility for pool plant operations (training provided if required).
• Manage staff rotas, schedules, and resources in line with the 3-week operating pattern and cost of sale budget.
• Take ownership of local sales and membership growth, conducting follow-up calls with leads and enquiries and supporting parents through their swim! journey.
• Deliver hyperlocal community engagement building relationships with schools, nurseries, and local groups to raise awareness and drive new sign-ups.
• Retaining exist customers through high standards, quality lessons and customer service.
• Monitor and analyse performance data and customer feedback to continuously improve service quality.
• Lead on recruitment, onboarding, training, development and retention of new team members.
• Collaborate with colleagues across swim! centres across your region and swim@ venues to share good practice and deliver a great experience for every family.

About You

You’re an energetic, people-first leader who thrives in a fast-paced, customer-focused environment. You’re just as comfortable on the poolside as you are leading your team or chatting with local families. You take pride in high standards, enjoy building relationships, and love seeing your venue and team succeed.

Essential

• Experience leading a team, ideally in a leisure, hospitality, or customer-facing environment.
• Excellent leadership, able to coach, motivate, and inspire others.
• Confident communicator, both in-person and over the phone, with strong customer service skills.
• Passion for delivering premium experiences and building community connections.
• Capacity to work a 3-week rota (including some evenings/weekends).

Desirable

• Experience managing facilities, ideally leisure or pool operations.
• Knowledge of health & safety, safeguarding, or compliance frameworks.
• Pool Plant Operator qualification desirable (training provided if not yet held).
• Sales or business development experience, ideally in a customer-service environment.
• Understanding of performance reporting.

Why Join swim!

• Competitive salary with bonus potential.
• Your birthday off, on us.
• Instant earned wage access, save as you earn and discount vouchers
• Fully funded training and ongoing professional development.
• Bright, positive working environment in modern, purpose-built facilities.
• Discounts on lessons for family and friends.
• Recognition, rewards, and regular team events.
• Career progression opportunities from venue leadership to regional and central opportunities.