Assistant General Manager

Swim Sports Company Ltd; Widnes; On-site; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Competitive salary with bonus

Your birthday off

Instant earned wage access

Fully funded training

Discounts on lessons

Career progression opportunities

Job summary

swim! is seeking an Assistant General Manager to lead daily venue operations, ensuring safety, cleanliness, and exceptional customer experiences for families. You will coach a team, manage rotas, and oversee pool plant operations with training provided.

You will play a key role in community engagement, building relationships with schools and local groups, and driving sign-ups while maintaining high teaching and service standards.

Qualifications

• Experience managing a team, ideally in a leisure, hospitality, or customer-facing environment.
• Experience managing facilities, ideally leisure or pool operations.
• Confident communicator, with strong customer service skills.
• Passion for delivering premium experiences and building community connections.
• Capacity to work a 3-week rota (including some evenings/weekends).

Responsibilities

• Lead the daily operations of the swim! venue on shift, ensuring a safe, clean, and enjoyable environment for all customers.
• Motivate, coach, and support the team including Team Leader, Teachers and Operations Assistants to deliver a premium experience.
• Maintain high operational and safety standards, including pool plant operations (training provided).
• Assist with staff rotas, schedules, and resources in line with the 3-week operating pattern.
• Take ownership of product quality through monthly observations of the teaching team and support staff development.
• Deliver hyperlocal community engagement to build relationships with schools, nurseries, and local groups to drive sign-ups.
• Retain existing customers through high standards, quality lessons and customer service.
• Monitor and respond to customer feedback to improve service quality.
• Support the General Manager with recruitment, onboarding, training, and retention of new staff.
• Collaborate with colleagues across swim! centres to share best practices and deliver a great family experience.

Skills

Team leadership

Customer service

Communication skills

Job description

About swim!

Founded by Olympians Becky Adlington OBE and Steve Parry MBE, swim! is the UK’s leading premium learn-to-swim brand. Our purpose-built, state-of-the-art venues are designed especially for families, safe, secure, and inspiring environments where children learn, grow, and have fun in the water. We’re proud of our people and our product, and high standards should run through everything we do. From the quality of our teaching to the way we support every swimmer and family as well as safe, clean, warm venues.

The Role

As an Assistant General Manager at swim!, you’ll be part of the management team at your venue to deliver an exceptional customer experience every day. You’ll support the operations, safety, and performance ensuring the centre runs smoothly, looks its best, and meets the highest standards of teaching, maintenance, and service. You’ll also play a key role in growing your local swim! community, connecting with families, schools, and local organisations. With your Team Leader by your side and mentoring and support from your General Manager, you’ll create a welcoming, efficient, and energetic environment that families love returning to.

What You’ll Do

• When on shift, lead the daily operations of your swim! venue, ensuring a safe, clean, and enjoyable environment for all customers.
• Motivate, coach, and support your team including Team Leader, Teachers and Operations Assistants to deliver a premium experience every day.
• Maintain the highest operational and safety standards, including responsibility for pool plant operations (training provided if required).
• Support with the daily input on staff rotas, schedules, and resources in line with the 3-week operating pattern.
• Take some ownership of the quality of the product, conducting monthly, delivery observations on the teaching team and supporting new, and experienced teacher through their career journey.
• Deliver hyperlocal community engagement helping to build relationships with schools, nurseries, and local groups to raise awareness and drive new sign-ups.
• Retaining exist customers through high standards, quality lessons and customer service.
• Monitor and respond to customer feedback to continuously improve service quality.
• Support your General Manager on recruitment, onboarding, training, development and retention of new team members.
• Collaborate with colleagues across swim! centres across your region and swim@ venues to share good practice and deliver a great experience for every family.

About You

You’re an energetic, people-first individual who thrives in a fast-paced, customer-focused environment. You’re just as comfortable on the poolside as you are managing a team or chatting with local families. You take pride in high standards, enjoy building relationships, and love seeing the venue and team succeed.

Essential

• Experience managing a team, ideally in a leisure, hospitality, or customer-facing environment.
• Experience managing facilities, ideally leisure or pool operations.
• Confident communicator, both in-person and over the phone, with strong customer service skills.
• Passion for delivering premium experiences and building community connections.
• Capacity to work a 3-week rota (including some evenings/weekends).

Desirable

• Good leadership skills, able to coach, motivate, and inspire others.
• Knowledge of health & safety and safeguarding principles and policies.
• Pool Plant Operator qualification desirable (training provided if not yet held).
• Swimming Teacher qualification (training provided if not yet held).
• Sales experience, ideally in a customer-service environment.

Why Join swim!

• Competitive salary with bonus potential.
• Your birthday off, on us.
• Instant earned wage access, save as you earn and discount vouchers
• Fully funded training and ongoing professional development.
• Bright, positive working environment in modern, purpose-built facilities.
• Discounts on lessons for family and friends.
• Recognition, rewards, and regular team events.
• Career progression opportunities from venue management to leadership, regional and central opportunities.