General Manager

Wingstop UK - Belfast; Belfast City District; On-site; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Quarterly Bonus

Private Healthcare

Long-Term Investment Plan

Flexible Rota

Free food on every shift

Employee discount

28 days holiday + birthday off

Culture budgets

Team based events

Regular incentives

Job summary

Wingstop UK - Belfast is seeking a General Manager to own the restaurant P&L, lead a high-energy team, deliver exceptional guest experiences, and drive sales growth.

You will set the tone, coach staff, manage costs, and maintain Wingstop's energetic culture in a fast-paced environment. This role rewards leadership, accountability, and commercial results.

Qualifications

• GM or senior leadership experience required.
• Commercial mindset with proven results.
• Excellent people leadership skills.

Responsibilities

• Full ownership of restaurant performance and KPIs
• Leading, developing, and inspiring your team
• Driving sales, profitability, and operational excellence
• Building a strong culture aligned to Wingstop values
• Overseeing recruitment, training, and retention

Skills

General Manager

Leadership

Commercial mindset

People leadership

Job description

About Us

At Wingstop, we’re not just in the chicken business, we’re in the flavour business. Creating memorable experiences for our customers and team is what we do best, and we’ve got the awards to prove it (Sunday Times Best Places to Work 2024 & 2025 and Deliveroo’s Restaurant of the Year). But our mission remains simple: BRING THE FLAVOUR.

About the Role

As General Manager of one of our established restaurants, you’ll take full ownership of the business, leading your team, driving performance, and creating a culture that delivers results.

You’ll be accountable for everything that happens in your restaurant - from delivering exceptional customer experiences and growing sales, to controlling costs and developing a high-performing team. Leading from the front, you’ll set the tone, build a strong team culture, and make sure your restaurant is operating at its best every single day.

This is a hands-on, high-impact leadership role where you’ll drive results, inspire your team, and keep the energy high in a fast-paced environment.

What You’ll Be Doing

• Full ownership of restaurant performance and KPIs
• Leading, developing, and inspiring your team
• Driving sales, profitability, and operational excellence
• Building a strong culture aligned to Wingstop values
• Overseeing recruitment, training, and retention

What We’re Looking For

• Strong General Manager or senior leadership experience
• Commercial mindset with proven results
• Excellent people leadership skills
• High ownership and accountability

Our Values

Authentic. Entrepreneurial. Fun. Service-Minded.

Why Wingstop

Here at Wingstop, it’s all about the people, the passion, and the energy. We’re more than just wings, we’re a fast-moving, fun, and inclusive team where everyone’s voice is heard, growth is encouraged, and effort is recognised. From day one, you’ll be part of a culture that celebrates teamwork, rewards ambition and thrives on bringing energy to every shift. Whether you’re learning new skills, leading a team, or helping launch a new store, you’ll feel the Wingstop vibe in everything we do. We are fast-paced, high-energy, and all about delivering great experiences for our customers and our people.

It’s more than just a job. It’s a place to build confidence, make mates, and be part of something that’s growing fast.

Benefits

• Quarterly Bonus
• Private Healthcare (individual cover)
• Opportunities to join our Long-Term Investment Plan (for high-performing GMs and Stores)
• Flexible Rota
• Free food on every shift
• Employee discount (50% Mon-Thurs, 20% Fri-Sun)
• 28 days holiday + birthday off
• Culture budgets allocated to every restaurant for recognition
• Team based events (performance)
• Regular company wide incentives

Leadership Benefits

• Long-Term Investment Plan (for high-performing GMs)
• Leadership events and conferences
• Team celebration events

Grow With Us

• Senior leadership development (District Manager Step Up Program)
• Career progression opportunities

Perks & Vibes

• Bi Annual Management Conferences & Networking
• Wagestream access
• Discounts platform
• Recognition programmes

Diversity & Inclusion

We celebrate individuality and are dedicated to fostering a diverse and inclusive workplace. As an equal-opportunity employer, we are committed to creating a supportive environment for all. If you require any adjustments during the recruitment process to perform at your best, please let us know - we’re here to assist you.

AI Disclaimer

AI can be a useful tool - and we understand many candidates use it for support. That said, we’re really interested in you, not an AI-generated version of you.

We want to hear your voice and understand your real experience. Applications or interview tasks that rely heavily on AI may not give us an accurate picture of who you are. Bring your authentic self to the process - that’s who we’re excited to meet.

#WingGM