Funeral Plan Sales Executive

Dignity Funerals; Birmingham; On-site; GBP 38,000 - 46,000; Full time

Job summary

Dignity Funerals is seeking a Funeral Plan Sales Executive to enhance funeral plan sales across the branch network in the Midlands. This full-time role involves coaching, training, and supporting local teams to ensure exceptional service and compliance. The ideal candidate will have a strong sales background and a passion for helping others.

Benefits

25 days annual leave + bank holidays

BUPA private healthcare

Company pension and life assurance

Annual company bonus

Full training and support

Qualifications

• Experience in a sales or customer-focused environment.
• Self-motivated and confident working independently.
• Strong time management and planning skills.

Responsibilities

• Drive Funeral Plan sales by coaching and supporting regional teams.
• Deliver structured one-to-one coaching and team workshops.
• Monitor and respond to customer feedback, cancellations, and complaints.

Skills

Sales experience

Customer service

Coaching

Time management

Relationship building

Job description

Join to apply for the Funeral Plan Sales Executive role at Dignity Funerals Ltd

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Join to apply for the Funeral Plan Sales Executive role at Dignity Funerals Ltd

Location: Central Region (West Midlands, East Midlands, Shropshire, Staffordshire, Warwickshire)

Job Type: Full-Time / Permanent

Salary: £38,000 per annum + £4,000 company car allowance

Are you a self-motivated individual with a strong background in sales and a passion for helping others?

We’re seeking a driven and personable Funeral Plan Sales Executive to champion the growth of funeral plan sales across Dignity’s branch network in the North West — including West Midlands, East Midlands, Shropshire, Staffordshire, Warwickshire and surrounding areas.

If you have the initiative, commercial acumen, and people skills to make a meaningful impact, we want to hear from you.

What Makes This Role Meaningful?

At Dignity, we help people plan for the future with clarity and compassion. As a Funeral Plan Sales Executive, you’ll play a vital role in ensuring customers are supported with the knowledge and confidence to make informed choices. Your guidance and training will help our branch teams deliver exceptional service and trusted advice.

The Role

This is a field-based, regional role, focused on driving sales performance through coaching, training, and compliance. Working closely with our funeral home teams and Business Leaders, you will spend a minimum of four days per week in the field, supporting local teams, identifying growth opportunities, and delivering structured coaching.

Key Responsibilities:

• Drive Funeral Plan sales by coaching and supporting regional teams.
• Deliver structured one-to-one coaching and team workshops.
• Support new consultants with induction and ongoing training.
• Monitor and respond to customer feedback, cancellations and complaints.
• Promote ethical, customer-first sales behaviours.
• Ensure compliance with FCA and internal standards.
• Maintain accurate records to demonstrate competency and outcomes.
• Lead by example across the region, motivating and energising others.
  
  
  

About You

We’re looking for someone who:

• Has experience in a sales or customer-focused environment.
• Is self-motivated and confident working independently.
• Enjoys coaching others and providing performance feedback.
• Has strong time management and planning skills.
• Communicates effectively and builds strong relationships.
• Is comfortable working in a compliance-driven setting.
• Is sensitive to the needs of bereaved families, or open to learning.
• Brings resilience and adaptability to a fast-paced, field-based role.
  
  
  

What We Offer

• Annual salary of up to £38,000.
• £4,000 annual car allowance.
• 25 days annual leave + bank holidays.
• BUPA private healthcare (Self).
• Company pension, life assurance, and employee assistance programme.
• Annual company bonus.
• Full training and support from regional and central teams.
  
  
  

What are the next steps?

If this sounds like the right role for you and you’re ready to bring care and professionalism to an essential service, simply click the ‘apply’ button. A member of our Talent Acquisition Team will be in touch to guide you through the next steps.

About Us

At Dignity, we’re here for families when it matters most. With compassion, professionalism, and integrity at the heart of everything we do, we take pride in supporting people through one of life’s most difficult moments. Every member of our team plays a vital role in delivering exceptional service and care to those who need us.

With over 500 funeral homes across the UK, Dignity Funerals is a trusted presence in local communities, operating under respected and well-known local names. We’re proud to offer a truly personal and attentive service — one that’s tailored to the individual needs and wishes of every family we support.

We’re also part of the wider Dignity Group, a growing organisation with the unique ability to support every aspect of end-of-life planning and care. This includes:

• Our Crematoria and Memorials Group, managing 45 crematoria nationwide
• Dignity Funeral Plans, giving people peace of mind by allowing them to plan ahead
• The recently acquired Farewill, a leading provider of online wills and probate services
  
  
  

Together, our goal is simple: to provide families with continuity, care, and clarity — from planning and preparation through to the funeral itself, and beyond.

FCA Statement

Please note that this role is subject to meeting regulatory requirements. As an FCA-regulated organisation, we are committed to adopting the highest standards and we do this by employing individuals with the appropriate skills, experience and integrity to protect both the company and our clients. If you are considered for a role, you will be providing your permission for us to conduct the relevant checks and assessments that will be carried out during the recruitment and onboarding process. The nature of the checks will depend on whether the role is subject to the Senior Managers and Certification Regime (SMCR).

Equality, Diversity and Inclusion Statement

Our Vision is to connect with our clients, colleagues, company and communities based on our principles whilst celebrating our differences.

We aim to empower leaders and colleagues to seek out and understand new voices and perspectives; to be vocal about inequity and exclusion, and to take decisive, informed and bold action to promote inclusion and belonging.

Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable.

We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Hospitals and Health Care, Non-profit Organizations, and Government Administration

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