Fundraising Officer - Social Media

Reed; Greater Manchester; Hybrid; GBP 38,000 - 46,000; Full time

Benefits offered by this job

Hybrid working

27 days holiday + bank holidays

Pension

Job summary

Reed is recruiting a Fundraising Executive with a strong social media background to join its not-for-profit partner in Greater Manchester. The role focuses on turning online engagement into fundraising income through innovative digital campaigns and partnerships.

You will lead campaigns across TikTok, Facebook and Instagram, manage influencer relationships, and explore new channels while tracking ROI and donor growth. Hybrid working, 37.5 hours weekly.

Qualifications

• Fundraising experience in charity/not-for-profit.
• Strong social media skills and platforms knowledge.
• Proven campaigns delivering income, leads or engagement.
• Analytics and reporting capabilities.
• Experience building relationships with influencers/creators.

Responsibilities

• Develop end-to-end social media fundraising campaigns.
• Manage online fundraising initiatives and events.
• Build relationships with influencers, creators and partners.
• Explore opportunities across new channels including emerging platforms.
• Monitor campaign performance and ROI, provide recommendations.

Skills

Fundraising background

Social media skills

Campaign management

Analytics & reporting

Influencer relations

AI tools in marketing

Tools

TikTok Shop

Twitch

Discord

Social commerce platforms

Job description

Fundraising Executive (Must have Social Media Background)

Location: Greater Manchester - Hybrid Working

Salary: Up to £42,000 - 1 Year FTC

We're working with a leading not-for-profit organisation to recruit an experienced Fundraising Executive with a strong social media background, to join their growing communications and digital team.

This is a fantastic opportunity for a commercially minded Fundraising Executive with a strong social media background, who understands how to turn online engagement into tangible fundraising results.

The successful candidate will lead innovative digital fundraising campaigns, build relationships with influencers and content creators, and identify new opportunities to generate income through established and emerging social media channels.

Key Responsibilities

• Develop and deliver end-to-end social media fundraising campaigns that drive income and supporter acquisition.
• Manage fundraising initiatives linked to online events, challenges, competitions and community campaigns.
• Build and maintain relationships with influencers, creators, ambassadors and external partners to maximise campaign reach and fundraising outcomes.
• Explore opportunities across new and emerging channels including TikTok Shop, Twitch, Discord and social commerce platforms.
• Monitor campaign performance, analyse results and provide recommendations to improve ROI and supporter engagement.
• Support donor acquisition and data growth through digital fundraising activity and lead generation campaigns.
• Use AI-powered tools to enhance campaign planning, content creation, audience research and reporting.

About You

• Must have experience in a fundraising role, or digital fundraising, or social media, within a charity/not-for-profit organisation
• Possess strong social media skills
• Proven track record of delivering successful campaigns that generate income, leads or measurable engagement.
• Strong understanding of social media platforms including TikTok, Facebook, Instagram and WhatsApp.
• Commercially focused with strong analytical and reporting skills.
• Knowledge of emerging digital trends, social commerce and online fundraising opportunities.
• Comfortable using AI tools within marketing campaigns.
• Experience within the charity, NGO or not-for-profit sector is essential
• A strong understanding of faith-based organisations and their values is essential

What's on Offer

• The opportunity to join a purpose-led organisation with an international reach.
• A highly visible role with genuine impact on fundraising performance.
• Exposure to innovative digital fundraising campaigns and emerging social platforms.
• Excellent opportunities for career development and progression.
• 27 days holiday + bank holidays
• Pension
• Hybrid working - 37.5 hours per week

If you're an ambitious social media fundraising professional looking to drive income through digital innovation and partnerships, we'd love to hear from you.