Fundraising Marketing Executive

Guide Dogs; Reading; Hybrid; GBP 26,000 - 36,000; Full time

Benefits offered by this job

26 days annual leave

Real Living Wage Employer

Flex pot – flexible benefits

Buy/sell annual leave

Discounts and cash-back scheme

Excellent pension scheme

Job summary

Guide Dogs in Reading is seeking a detail‑driven Fundraising Marketing Executive (Acquisition) to support multi‑channel direct marketing campaigns that grow supporters and maximise ROI. The role demands strong organisation, collaboration across teams and careful budget management.

You’ll join a busy Marketing team, help create briefs, manage assets and work with external partners to deliver timely campaigns while maintaining high standards of governance and data handling.

Qualifications

• GCSEs in Maths and English at grades A - C or equivalent (QCF level 2 / SQCF level 5).
• Proven experience of working in a busy environment with a successful track record of delivering against competing priorities.
• Previous exposure to working within Marketing and/or Administration.
• An understanding of administrative systems.
• Competent in Microsoft Office including Excel, Word and PowerPoint.
• Excellent organisation, communication and administration skills.
• High attention to detail.
• Strong creative and analytical skills.
• Excellent literacy and numeracy skills.

Responsibilities

• Support with the overall delivery of several acquisition direct marketing campaigns, delivering on time, to budget and maximising response and value, including direct mail, print, broadcast (DRTV and Radio), email, paid social and digital, telemarketing and face to face.
• In co-creation with Marketing team, assist with writing marketing briefs for creative; including collaboration across copy, design and content.
• Work with the Acquisition Officer to produce product specific briefs for data selections and analysis, response handling and supporter care.
• Ensure the approval procedure is adhered to and all necessary stakeholders communicated with.
• Support the Acquisition Officer with day-to-day operations of the campaigns; raise purchase orders, circulate artwork, maintain files, liaise with suppliers and media agencies.
• Undertake post campaign analysis, produce wrap up reports and make recommendations for future campaigns.

Skills

Attention to detail

Organisation

Communication

Administration

Marketing knowledge

Microsoft Office

Creativity

Education

GCSE Maths and English

Tools

Excel

Word

PowerPoint

Job description

About The Role

Guide Dogs - Be Part of Something Life ‑ Changing

Come and join us as a self‑motivatedand purpose‑driven Fundraising Marketing Executive knownas a Committed Giving Campaign Executive (Acquisition), and be part ofsomething life‑changing - helping people with sight losslive the life they choose.

As a Committed Giving Campaign Executive (Acquisition) at Guide Dogs, you’ll support the delivery of multi-channel direct marketing acquisitioncampaigns that inspire people to support our mission. Working across a range offundraising channels, you’ll help deliver impactful campaigns on time and within budget, driving supporter growth, maximising response rates and delivering strong return on investment. The Committed Giving Campaign Executive will be highly organised, detail-oriented and skilled at managing multiple priorities in a fast-paced environment. Our Committed Giving Campaign Executives play a huge part in ensuring everything we do enables us to deliver on our purpose and exceed expectations.

This role is offered on a hybrid basis, one day per week working from our Reading office.

Key Responsibilities

• Support with the overall delivery of several acquisitiondirect marketing campaigns, delivering on time, to budget and maximisingresponse and value, including (but not limited to) direct mail, print,broadcast (DRTV and Radio), email, paid social and digital, telemarketing andface to face.
• In co-creation with Marketing team, assist with writingmarketing briefs for creative; including collaboration across copy, design andcontent. Work with the Acquisition Officer to produce product specific briefsfor data selections and analysis, response handling and supporter care. Ensurethe approval procedure is adhered to and all necessary stakeholderscommunicated with.
• Support the Acquisition Officer with day-to-day operationsof the campaigns. Take ownership of raising purchase orders, circulatingartwork, maintaining up to date and accurate files to enable historicperformance tracking and liaising with suppliers and media agencies to ensurequality work is delivered within the defined schedule and at a competitivecost.
• Work with the Acquisition Officer to undertake post campaignanalysis, produce detailed wrap up reports and make recommendations for futurecampaigns, including improving results and processes.
• Work with other Guide Dogs teams including (but not limitedto) Customer Experience, Design, Digital, Fulfilment and Data to ensure the smooth delivery of Committed Giving acquisition activity, and to promote theteam positively within the organisation.
• Keep on top of electronic filing and record management,including using a Customer Relation Management (CRM) database system.

You

You’ll have a detail-oriented and proactive approach to supporting campaign delivery. You’ll enjoy working in a busy, collaborative environment with a dedicated focus on supporter acquisition activity. You’ll be committed to quality, efficiency and making a positive difference. You’ll act with integrity and honesty in everything you do.

Skills and Competencies

• GCSE’s in Maths and English at grades A - C or equivalent(QCF level 2 / SQCF level 5).
• Proven experience of working in a busy environment with a successful track record of delivering against competing priorities.
• Previous exposure to working within Marketing and/or Administration.
• An understanding of administrative systems.
• Competent in Microsoft Office including Excel, Word and PowerPoint.
• Excellent organisation, communication and administration skills.
• High attention to detail.
• Strong creative and analytical skills.
• Excellent literacy and numeracy skills.

Benefits

We would not be able to change the lives of people with sight loss without our people. That’s why it’s important for us to provide a variety of benefits that reward our colleagues in a way that suits them and recognises the hard work and contribution that they make.

• 26 days annual leave pro-rata
• Real Living Wage Employer
• Flex pot - equal to a proportion of your annual salary to use on our wide variety of flexible benefits
• The option to buy and sell annual leave
• Discounts and cash-back scheme
• Excellent pension scheme (We will match your pension contributions plus 2% up to a maximum of 9% employer contribution)
• And lots more!

For highvolumes of applications, we reserve the right to close adverts earlier than advertised.

About Us

Our Commitment to Diversity and Inclusion

Behind Every Guide Dog Is Someone Like You - We’re passionate about creating an inclusive workplace that celebrates and values diversity. Bring your whole self to work regardless of age, disability, gender identity or reassignment, marital or civil partner status, pregnancy or maternity, race, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. We don’t want you to ‘fit’ our culture, we want you to enrich it.

Saferrecruitment

Guide Dogs follow Safer Recruitment practices to ensure we are safeguarding the vulnerable people we work with. As part of this, we require a full work history with any gaps accounted for & a minimum of 2 professional referee details fully covering the past 5 years. If you are applying for a disclosure role, please note that you will be required to undergo an enhanced DBS check and signup to the DBS update service.

At Guide Dogs, we believe in fair and equitable hiring practices. A criminal record will not automatically disqualify an applicant from consideration for a position. Each case will be evaluated individually. We encourage all candidates to disclose relevant information, and we assure you that it will be handled confidentially and fairly.