FS Sales Manager

NFU Mutual; Okehampton; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Competitive Salary

Annual bonus up to 50% of basic salary

Company car scheme (£6,400)

Contributory pension scheme up to 20%

28 days annual leave + bank holidays +

Family Friendly policy

Private medical insurance

Job summary

NFU Mutual is seeking an experienced FS Sales Manager to lead a field-based team of Financial Advisers across the South West. You will coach 11 FAs, drive profitable growth, and maintain strong relationships with Agencies while meeting regulatory standards.

The role requires travel, a QCF Level 4 or equivalent, and a track record in Financial Services leadership within a regulated environment. Competitive benefits and bonus await.

Qualifications

• Experience of leading and motivating a geographically diverse team.
• Strong knowledge/understanding of the compliance framework.
• Proven success in a Financial Services environment.
• UK driving licence and be happy to travel.

Responsibilities

• Deliver maximum profitable growth from NFU Mutual products through effective management of the sales team.
• Delegate from the Regional operational plan and develop marketing campaigns.
• Support strategic planning and monitor Advice Standards and Sales Quality.
• Lead relationship development with Agency community and NFU Mutual.
• Ensure activities adhere to regulatory expectations of a Certified role.

Skills

Leading a geographically diverse team

Compliance framework knowledge

Proven success in Financial Services

UK driving licence and travel

Education

QCF Level 4 or equivalent

Job description

FS Sales Manager

• Leading a field based team of Financial Advisers across the South West
• Coaching, developing, motivating 11 FAs to achieve their sales targets
• Excellent benefits, company car scheme, bonus up to 50% of base salary and field based working

About the role

This role would suit an experienced Financial Services Professional who has experience of successfully leading remote field based sales teams. You may have worked as a Financial Advisor before and enjoy using your knowledge to develop the potential in others. Or you may have face to face sales leadership gained in another area of Financial Services.

NFU Mutual offer a unique proposition and loyal client base. On average our FA’s work very closely with 2-3 NFUM Agencies and develop deep relationships and have access to their clients via a warm introduction.

Your overall objective will be to deliver maximum profitable growth from the range of NFU Mutual products through the effective management and development of a competent and fully utilised sales team, maintaining effective relationships with Agents, the Customer Services function, partners and our target customers.

This is a highly varied role as you will be delegating from the Regional operational plan, developing Marketing campaigns, supporting strategic planning as well as monitoring the quality of Advice Standards and Sales Quality.

About you

As a role model for your team, you will also be leading relationship development with both the Agency community in the SW and the NFU themselves. You will also be ensuring the activities undertaken adhere to the regulatory expectations of a Certified role.

Currently working in Financial Services and with experience of sales leadership, your track record of success in a regulated environment will make you a highly credible candidate. We expect you to be suitably qualified to QCF Level 4 or equivalent and you must also have;

• Experience of leading and motivating a geographically diverse team.
• Strong knowledge/understanding of the compliance framework.
• Proven success in a Financial Services environment.
• UK driving licence and be happy to travel

Certification

This role is subject to certification. Certification applies to key roles within the organisation that meet set criteria defined by our regulators.

Certification is an internal process undertaken in line with regulatory requirements that is to be in place on appointment and annually thereafter.

Certified Function

This role is subject to certification for MSIL due to being identified as:

Manager of Certified Employees

A person who manages or supervises a Certified employee.

This role is responsible for the management of certified employees, and as such is held to the same standard of accountability. The inclusion of this role in the certification hierarchy ensures a clear chain of accountability between the managed certified employees and the Senior Manager ultimately responsible for that area.

At NFU Mutual, we support an inclusive workplace and value all the differences that make us unique. We celebrate the creativity and innovation that comes from diverse perspectives and experiences and share a common vision of doing the right thing for our customers and employees.

We recognise that some candidates may experience barriers during the recruitment process. So, we encourage candidates to discuss any adjustments or accommodations they need to be the best they can be throughout our recruitment process.

We're proud to be a Disability Confident Employer, a Race at Work and Women in Finance Charter signatory and welcome applications from people of all backgrounds, regardless of age, ethnicity, disability, neurodiversity, gender, religion, marital status, sexual orientation, or socioeconomic background.

Benefits and Rewards

When you join our team, you can expect a supportive culture and an attractive range of rewards and benefits including:

• Competitive Salary
• Annual bonus up to 50% of basic salary)
• Company car scheme (£6,400)
• Contributory pension scheme, up to 20%, including your 8% contribution
• 28 days annual leave + bank holidays + buy/sell/save holiday trading scheme
• A Family Friendly policy that helps you balance your work and family responsibilities
• Private medical insurance + options to add family members
• Access to savings at High Street brands, travel and supermarkets
• £20 contribution to a monthly gym membership - subject to T&Cs
• Health and wellbeing plan - cashback for dentist, opticians, physio and more
• Employee Volunteering - volunteer in the community for one day each year
• Mentoring opportunities to help you grow your career
• Unlimited access to Refer a Friend £500 bonus scheme
• Life Assurance cover of 4 x salary
• Employee discounts of 15% on a range of NFU Mutual insurance policies.
• Salary sacrifice employee car scheme - subject to eligibility

Working at NFU Mutual

We’re one of the UK’s leading general insurance and financial services organisations, and for over 110 years we’ve put our customers at the heart of everything we do. Our people are just as important to us, so we’re proud to be recognised as “a great place to work”.

Our Gallup Exceptional Workplace 2026 award was not only awarded with Distinction, but it also marked us as the first UK based company to earn a Gallup Exceptional Workplace award for eleven consecutive years. We’ve also been consistently recognised by Glassdoor. We appeared in the Glassdoor Best Places to Work UK list in 2023, 2024, 2026 - and in 2026, we were the highest ranked insurance business in the UK, highlighting our strong employee experience and the positive feedback our people share on the platform.

Additionally, we were named in the LinkedIn Top Companies 2026 list of “Best midsize employers to grow your career in the UK”, and we’ve been certified as a UK Top Employer by the Top Employers Institute in 2023, 2024, 2025 and 2026.

We offer a supportive and empowering culture where people are inspired to perform, given opportunities to grow, and recognised and rewarded for their contribution. Our people are proud to work for a company that respects them and their communities, and they trust us to be financially sustainable- so we’re successful now and in the future.