Frontline B2B Copywriter for HR Tech

WorkStep; United Kingdom; On-site; GBP 42,000 - 62,000; Full time

Job summary

Confirm is seeking an excellent B2B writer to crystallise frontline propositions for senior HR, learning and development, and operational leaders in complex, distributed organisations.

You’ll translate strategy, evidence and product insight into content that earns attention and supports growth, while sounding clear, human, and credible. This is a hands-on role within the Go-to-Market team.

Qualifications

• Significant professional experience in B2B SaaS copywriting, content writing, journalism, editorial, brand storytelling, or a related discipline.
• Strong portfolio showing long- and short-form work across formats and buyer journey stages.
• Strong editorial judgment to find the strongest angle and clearest structure in research, interviews, product information, and rough briefs.
• Frontline empathy; understand distributed, deskless, or operational work and avoid desk-bound tone.
• Commercial awareness of how content supports attention, engagement, opportunity creation, and growth.
• Experience interviewing customers, executives, or subject-matter experts and developing content from conversations.
• Confidence moving between reports, articles, webpages, campaigns, customer stories, emails, social, presentations, and scripts.
• Ability to work with senior stakeholders to improve briefs and defend editorial choices.

Responsibilities

• Write flagship pieces and shorter assets for travel: campaign copy, articles, customer stories, emails, event content, sales materials, social posts, video scripts.
• Turn proposition strategy, research, customer evidence, product insight, and campaign ideas into usable content.
• Maintain brand voice while sounding grounded and operationally credible for senior HR and learning/ops audiences.
• Collaborate with product marketing, field campaigns, and other stakeholders to align content across the customer lifecycle.
• Manage multiple briefs, communicate trade-offs early, and balance craft with campaign pace.
• Build a bank of customer proof, quotes, objections, and approved claims for reuse.
• Use AI to support research and production while preserving originality and editorial quality.

Skills

B2B SaaS copywriting

Editorial judgment

Frontline empathy

Commercial awareness

Customer interviews

Stakeholder management

Versatile formats

Job description

Confirm is seeking an excellent B2B writer to crystallise frontline propositions for senior HR, learning and development, and operational leaders in complex, distributed organisations.

You’ll translate strategy, evidence and product insight into content that earns attention and supports growth, while sounding clear, human, and credible. This is a hands-on role within the Go-to-Market team.