Freelance Senior Digital Creative Manager

Salt; Greater London; Hybrid; GBP 55,000 - 92,000; Full time

Job summary

Salt in London is seeking a Senior Digital Creative Manager to translate brand marketing into scalable, platform-ready content across paid media, organic and ecommerce channels.

Reporting to the Digital Content Lead, you will develop high-level digital content frameworks, oversee the Digital Creative Specialist, and collaborate with paid media, brand marketing and external agencies to ensure on-brand, high-impact outputs while driving agility and optimisation.

Qualifications

• 5+ years in creative strategy, digital creative or performance creative within an agency or in-house team.
• Proven experience managing people or mentoring junior team members.
• Strong stakeholder management skills across paid media, brand marketing, creative and agency teams.
• Comfortable presenting key learnings and optimisation opportunities to senior stakeholders.
• Strong motion and animation skills, including After Effects and Figma.

Responsibilities

• Translate core brand, campaign, organic, ecommerce and influencer assets into multiple digital formats tailored to platform, audience and objective.
• Develop scalable digital content frameworks based on channel strategy and brand activity.
• Ensure assets align with brand guidelines and are on-brand at scale.
• Partner with external agencies and internal teams to deliver high-quality outputs that meet briefs and performance goals.
• Support test-and-learn activity across messaging, formats and audiences.

Skills

Creative strategy

Digital creative

Performance creative

Stakeholder management

Presentation to senior stakeholders

Brand guidelines

Attention to detail

Collaboration

Tools

After Effects

Figma

Job description

Day rate: up to 500 (this role will be inside IR35 so must go through an Umbrella company) The client may also be open to an FTC.

Hybrid: 3 days officed based in Central London, 2 days WFH

Must haves:

Worked In-house previously for a fashion/retail brand

Summary:

The Senior Digital Creative Manager delivers the creative response to paid media channel strategy, developing high-level digital content frameworks that translate brand marketing activity into scalable, platform-ready creative. Reporting into the Digital Content Lead and working closely with paid media leads, brand marketing managers, internal stakeholders and external agency partners, this role ensures content is optimised for channel, audience and objective while remaining aligned to brand standards.

The role is key to increasing agility, improving creative effectiveness and maximising the value of assets generated across marketing, including campaign, organic and ecommerce content. It oversees the Digital Creative Specialist in delivering broader content requirements, ensuring seamless execution, strong brand compliance and continuous optimisation based on performance insight provided by the paid media channel team.

Key Responsibilities

• Translate core brand, campaign, organic, ecommerce and influencer assets into multiple digital formats and variations tailored to platform, audience and objective across awareness, consideration and conversion.
• Develop scalable digital content frameworks based on channel strategy and brand marketing activity, ensuring the creative response is fit for platform while channel strategy remains owned by the channel team.
• Apply strong brand and creative judgement to curate asset sets, ensuring product images, colourways, layouts and messaging work together logically and remain on-brand at scale.
• Partner with external creative agencies, internal stakeholders and paid media teams to deliver high-quality digital creative outputs that align with performance goals, brand guardrails and agreed briefs.
• Support test-and-learn activity across messaging, formats, audiences and creative variants, ensuring outputs are practical, actionable and aligned to funnel objectives.
• Translate campaign learnings into clear creative recommendations that can be applied to future content development and versioning.
• Maintain strong knowledge of key digital and social platforms, including Meta and TikTok, with a clear understanding of how to create content that resonates and performs.
• Understand the platforms and tools used to deploy, adapt and optimise digital creative, including relevant automation, feed-based and in-house creative solutions where appropriate.
• Act as the internal authority on platform-specific creative best practice, advising stakeholders and agency partners on how creative variables impact performance and delivery.
• Proactively track emerging social trends, AI-enabled creative solutions and new approaches that could improve speed, relevance and effectiveness of digital content.
• Line manage and develop the Digital Creative Specialist, overseeing delivery of broader digital content requirements and supporting clear prioritisation across workload.

Skills and experienced needed:

• 5+ years in creative strategy, digital creative or performance creative within an agency or in-house team.
• Proven experience managing people or mentoring junior team members.
• Strong stakeholder management skills, with the ability to collaborate across paid media, brand marketing, creative and agency teams.
• Comfortable presenting key creative learnings, recommendations and optimisation opportunities to senior marketing stakeholders.
• Strong attention to detail at scale, with the ability to maintain brand standards across high-volume digital creative delivery.
• Strong motion and animation skills, including After Effects and Figma.
• Strong typography and layout skills.
• High creative taste level, aligned to driving brand guidelines and standards.
• Highly organised, collaborative and delivery-focused, with a continuous improvement mindset.