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Rad Media Group in London is seeking a Senior Creative/Art Director to lead the ideas engine for a flagship luxury fashion account. You will own concepts, drive formats, and collaborate with a tight account team, picking up production and account management when needed.
You live for social-first craft on TikTok and Instagram, direct shoots, edit on Premiere and CapCut, and manage on-set direction with a fast-paced fashion-week cadence. Immediate start for the right person.
Rad Media Group · London, office-based · Full-time · Reports to the Founder & CEO · Start: ASAP
Rad Media Group (Culted, XO, Rad Studio) reaches more than 120 million people a month and produces work for 75+ global brand partners - Gucci, Bottega Veneta, Nike, L'Oréal, Mercedes-Benz among them. The studio's reputation rests on one thing: ideas that feel native to the internet and still pass the scrutiny of the most demanding brands in the world.
One of our flagship luxury fashion accounts has become a year-round programme - campaigns, product content, shows, seasonal moments - and the client's appetite for ideas outruns what anyone can produce on the side. The account needs a dedicated creative engine. That is this role.
You sit inside a tight account team. A producer / account manager runs the production and the client day to day; you own the ideas and the creative. You work hand in hand, and when a shoot week or a client deadline demands it, you pick up production and account management yourself rather than waiting for someone else to.
The client expects fresh options at every stage, and you have them ready. You generate concepts continuously, develop the strongest into clear, referenced treatments the client can picture and sign off, and keep everything tied to a creative red thread - a programme of formats, not a pile of one-offs. When a format works, you build multiples of it.
You live on TikTok and Instagram and know what is performing and why. You turn that into native ideas - hooks, pacing, sound, talent, creator approaches - that land with a luxury audience without breaking the house's codes. The balance between what is shareable and what is right for the brand is yours to hold.
You lead the creative on shoot: direct talent and crew to the agreed reference, flag problems early, propose alternatives in the moment. You brief editors, give consolidated feedback, and check every asset against the reference before it reaches the client.
Creative locked ahead of the shoot, feedback handled in structured rounds, scope watched. You run this hand in hand with the producer / account manager - and when needed you step into their seat: client calls, schedules, status, the follow-up email.
On-the-ground creative at fashion shows, events and IRL activations: pre-planned formats plus candid, spontaneous capture, delivered at speed.
You are a Senior Creative, Art Director or Content Creative with five-plus years in a social-first agency, publisher or in-house team. You have made content that went viral and can show the numbers. You have also produced for high luxury fashion brands and know what their processes involve: references, sign-offs, multiple feedback rounds, immovable deadlines. You generate ideas in volume without losing taste, take client feedback without flinching, and will pick up a call sheet or a client email when the team needs it. Hands-on when it counts - you can self-shoot, rough-cut on a phone and work in Premiere and CapCut. Calm at fashion-week pace, sharp on detail, happiest when the work is live.
Rad Media is an equal opportunities employer