Digital Creative Manager - 6 month contract

Salt; Greater London; Hybrid; GBP 80,000 - 105,000; Full time

Benefits offered by this job

Hybrid work

Central London base (3 days)

Job summary

Salt is seeking a Senior Digital Creative Manager to translate brand marketing activity into scalable, platform-ready digital content. You will develop high-level content frameworks and work with paid media leads, brand managers and external agencies to ensure assets are optimized and on-brand.

The role drives agility, enhances creative effectiveness and oversees the Digital Creative Specialist to deliver content across campaigns, ecommerce and organic channels while maintaining brand guardrails.

Qualifications

• 5+ years in creative strategy, digital creative, or performance creative within an agency or in-house.
• Proven experience managing people or mentoring junior team members.
• Strong stakeholder management skills across paid media, brand, creative and agency teams.
• Comfortable presenting learnings and optimisation opportunities to senior marketing stakeholders.
• Attention to detail at scale while maintaining brand standards in high-volume delivery.

Responsibilities

• Translate core brand assets into digital formats across platforms and audiences.
• Develop scalable digital content frameworks aligned to channel strategy.
• Curate asset sets to stay on-brand at scale with strong visuals.
• Partner with external agencies and internal teams to deliver high-quality outputs.
• Support test-and-learn across messaging, formats and variants.
• Translate learnings into clear creative recommendations for future content.
• Maintain knowledge of Meta and TikTok and platform-specific best practices.
• Advise stakeholders on how creative variables impact performance.
• Track emerging trends and AI-enabled approaches for faster delivery.
• Line manage the Digital Creative Specialist and prioritise workload.

Skills

Senior Digital Creative Manager

In-house fashion/retail experience

People management

Stakeholder management

Creative strategy

Motion/Animation

Typography & layout

Tools

After Effects

Figma

Job description

Day rate: up to 500 (this role will be inside IR35 so must go through an Umbrella company) The client may also be open to an FTC.

Hybrid: 3 days officed based in Central London, 2 days WFH

Must haves: Worked In-house previously for a fashion/retail brand

Summary:

The Senior Digital Creative Manager delivers the creative response to paid media channel strategy, developing high-level digital content frameworks that translate brand marketing activity into scalable, platform-ready creative. Reporting into the Digital Content Lead and working closely with paid media leads, brand marketing managers, internal stakeholders and external agency partners, this role ensures content is optimised for channel, audience and objective while remaining aligned to brand standards.

The role is key to increasing agility, improving creative effectiveness and maximising the value of assets generated across marketing, including campaign, organic and ecommerce content. It oversees the Digital Creative Specialist in delivering broader content requirements, ensuring seamless execution, strong brand compliance and continuous optimisation based on performance insight provided by the paid media channel team.

Key Responsibilities

• Translate core brand, campaign, organic, ecommerce and influencer assets into multiple digital formats and variations tailored to platform, audience and objective across awareness, consideration and conversion.
• Develop scalable digital content frameworks based on channel strategy and brand marketing activity, ensuring the creative response is fit for platform while channel strategy remains owned by the channel team.
• Apply strong brand and creative judgement to curate asset sets, ensuring product images, colourways, layouts and messaging work together logically and remain on-brand at scale.
• Partner with external creative agencies, internal stakeholders and paid media teams to deliver high-quality digital creative outputs that align with performance goals, brand guardrails and agreed briefs.
• Support test-and-learn activity across messaging, formats, audiences and creative variants, ensuring outputs are practical, actionable and aligned to funnel objectives.
• Translate campaign learnings into clear creative recommendations that can be applied to future content development and versioning.
• Maintain strong knowledge of key digital and social platforms, including Meta and TikTok, with a clear understanding of how to create content that resonates and performs.
• Understand the platforms and tools used to deploy, adapt and optimise digital creative, including relevant automation, feed-based and in-house creative solutions where appropriate.
• Act as the internal authority on platform-specific creative best practice, advising stakeholders and agency partners on how creative variables impact performance and delivery.
• Proactively track emerging social trends, AI-enabled creative solutions and new approaches that could improve speed, relevance and effectiveness of digital content.
• Line manage and develop the Digital Creative Specialist, overseeing delivery of broader digital content requirements and supporting clear prioritisation across workload.

Skills and experienced needed:

• 5+ years in creative strategy, digital creative or performance creative within an agency or in-house team.
• Proven experience managing people or mentoring junior team members.
• Strong stakeholder management skills, with the ability to collaborate across paid media, brand marketing, creative and agency teams.
• Comfortable presenting key creative learnings, recommendations and optimisation opportunities to senior marketing stakeholders.
• Strong attention to detail at scale, with the ability to maintain brand standards across high-volume digital creative delivery.
• Strong motion and animation skills, including After Effects and Figma.
• Strong typography and layout skills.
• High creative taste level, aligned to driving brand guidelines and standards.
• Highly organised, collaborative and delivery-focused, with a continuous improvement mindset.