Freelance Senior Digital Copywriter – Fashion & Lifestyle Brand

JR United Kingdom; Oxford; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global retail brand is seeking a Freelance Senior Digital Copywriter for a short-term contract in Oxford. This role involves creating engaging copy for various digital platforms, focusing on the fashion and lifestyle markets. Ideal candidates will have a strong background in ecommerce writing, SEO, and content strategy, with an immediate start available for the position.

Qualifications

• Proven experience in digital retail writing.
• Fluent in SEO and digital content strategy.
• Ability to work independently and collaboratively.

Responsibilities

• Crafting copy for digital channels including SEO, email, and social media.
• Collaborating with designers and marketers to shape brand voice.
• Maintaining quality and detail across all written materials.

Skills

Writing for ecommerce

SEO best practices

Digital content strategy

Creativity

Collaboration

Attention to detail

Storytelling

Job description

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Freelance Senior Digital Copywriter – Fashion & Lifestyle Brand, oxford district

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Client:

Lorien

Location:

oxford district, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

10.06.2025

Expiry Date:

25.07.2025

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Job Description:

Freelance Senior Digital Copywriter – Fashion & Lifestyle Brand

We’re working with a globally recognised retail brand to find a talented Senior Digital Copywriter to join their dynamic in-house creative studio. This is a fantastic short-term opportunity for a seasoned digital wordsmith who thrives in fast-paced, fashion-forward environments.

In this role, you’ll be crafting compelling, on-brand copy across a wide range of digital touchpoints – from homepage content and SEO copy to email campaigns, social media, and editorial features. You’ll be a key player in shaping the voice of one of the UK’s most loved retail names, working closely with designers, marketers, and brand teams to deliver engaging content that resonates with customers and drives results.

We’re looking for someone who:

• Has proven experience writing for ecommerce and digital retail (fashion/homeware a bonus)
• Is fluent in SEO best practices and digital content strategy
• Can balance creativity with commercial impact
• Is confident working independently and collaboratively
• Has a meticulous eye for detail and a passion for storytelling

This is a 6-week contract, outside IR35, with an immediate start. You’ll be expected to work 2 days per week onsite in Watford, with the remaining 3 days remote.