Freelance Senior Digital Copywriter – Fashion & Lifestyle Brand

JR United Kingdom; London; Hybrid; GBP 80,000 - 100,000; Part time

Job summary

A leading fashion and lifestyle brand seeks a Freelance Senior Digital Copywriter to join their creative team in London. This short-term, 6-week contract offers the opportunity to craft engaging digital content that drives results. The ideal candidate will have ecommerce experience and a passion for storytelling, working both onsite and remotely.

Qualifications

• Proven experience in writing for ecommerce and digital retail.
• Fluency in SEO best practices and digital content strategy.
• Ability to balance creativity with commercial impact.

Responsibilities

• Crafting compelling copy across digital platforms.
• Collaborating with design and marketing teams.
• Shaping the brand voice for a well-known retail name.

Skills

SEO best practices

Digital content strategy

Copywriting for ecommerce

Creativity

Attention to detail

Storytelling

Job description

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Freelance Senior Digital Copywriter – Fashion & Lifestyle Brand, west london

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Client:

Lorien

Location:

west london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

10.06.2025

Expiry Date:

25.07.2025

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Job Description:

Freelance Senior Digital Copywriter – Fashion & Lifestyle Brand

We’re working with a globally recognised retail brand to find a talented Senior Digital Copywriter to join their dynamic in-house creative studio. This is a fantastic short-term opportunity for a seasoned digital wordsmith who thrives in fast-paced, fashion-forward environments.

In this role, you’ll be crafting compelling, on-brand copy across a wide range of digital touchpoints – from homepage content and SEO copy to email campaigns, social media, and editorial features. You’ll be a key player in shaping the voice of one of the UK’s most loved retail names, working closely with designers, marketers, and brand teams to deliver engaging content that resonates with customers and drives results.

We’re looking for someone who:

• Has proven experience writing for ecommerce and digital retail (fashion/homeware a bonus)
• Is fluent in SEO best practices and digital content strategy
• Can balance creativity with commercial impact
• Is confident working independently and collaboratively
• Has a meticulous eye for detail and a passion for storytelling

This is a 6-week contract, outside IR35, with an immediate start. You’ll be expected to work 2 days per week onsite in Watford, with the remaining 3 days remote.