Freelance Publicist- Luxury/Premium Lifestyle Experience!

JR United Kingdom; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the luxury lifestyle sector is seeking a Freelance Publicist to manage global media strategies for premium alcohol brands. The role involves executing campaigns, securing media placements, and overseeing events, requiring strong media contacts and previous publicist experience.

Qualifications

• Previous experience as a Senior Publicist.
• Excellent media contacts.
• Experience in beverage or alcohol sectors is a plus.

Responsibilities

• Develop and execute global media strategies for campaigns.
• Secure media exclusives and interviews with talent.
• Manage media aspects of events and oversee junior team coverage.

Skills

Media contacts

Campaign management

Event management

Job description

Job Title:

Freelance Publicist - Luxury/Premium Lifestyle Experience, London

Location:

London, United Kingdom

Job Category:

Other

EU Work Permit Required:

Yes

Job Views:

1

Posted:

23.05.2025

Expiry Date:

07.07.2025

Job Description:

We are seeking a Senior Publicist (equivalent to AD or above) with experience and enthusiasm for leading global and UK media strategies for premium alcohol brands. The role involves managing campaigns, media placements, interviews, and events to promote our clients effectively.

Terms: ASAP – end of June (potential extension)

Responsibilities:

1. Develop and execute global media strategies for campaigns, collaborating with markets to shape media plans.
2. Secure media exclusives and interviews with well-known talent in key publications.
3. Brief talent and influencers for media interviews.
4. Lead media sell-ins within a team, utilizing your media contacts.
5. Manage media aspects of events, including attendee securing.
6. Oversee UK photo shoots to ensure editorial suitability.
7. Develop media approaches for UK in-bar activations and oversee junior team coverage.
8. Draft earned media amplification plans.

Qualifications:

• Previous experience as a Senior Publicist.
• Excellent media contacts.
• Experience in beverage or alcohol sectors is a plus.