Freelance Publicist- Luxury/Premium Lifestyle Experience!

YunoJuno; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading company is seeking a Senior Publicist with a passion for premium alcohol brands. The role involves managing media strategies, securing exclusive interviews, and leading campaigns. Ideal candidates will have strong media contacts and experience in the beverage industry.

Qualifications

• Previous experience as a Senior Publicist.
• Excellent media contacts.
• Experience in beverage or alcohol industry is a bonus.

Responsibilities

• Develop and execute global media strategies for core campaigns.
• Secure media exclusives and interviews with well-known talent.
• Manage media aspects of events and oversee UK photo shoots.

Skills

Media Relations

Campaign Management

Public Relations

Job description

Freelance Publicist - Luxury/Premium Lifestyle Experience!

We are seeking a Senior Publicist (equivalent AD or above) with experience and enthusiasm for leading global and UK media strategies for premium alcohol brands. The role involves managing upcoming summer campaigns, driving media engagement, and leveraging your own media contacts.

Term: ASAP – end of June (potential extension)

Roles and Responsibilities:

1. Develop and execute global media strategies for core campaigns, collaborating with markets to shape media plans.
2. Secure media exclusives and interviews with well-known talent in key publications.
3. Brief talent and influencers for media interviews.
4. Lead global and UK media sell-ins, utilizing your own media contacts.
5. Manage media aspects of events, including securing attendees.
6. Oversee UK photo shoots to ensure editorial suitability.
7. Design media approach for UK in-bar activations and supervise junior team members.
8. Draft earned media amplification strategies for annual plans.

Qualifications and Experience:

• Previous experience as a Senior Publicist.
• Excellent media contacts.
• Experience in beverage or alcohol industry is a bonus.

Additional Details:

• Seniority level: Mid-Senior level
• Employment type: Contract
• Job function: Consulting and Public Relations
• Industry: Advertising Services