Franchise Design Strategy Leader

SEGA Europe; Horsham; Hybrid; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Work from Anywhere (restricted)

Enhanced holiday allowance

Performance-based bonus scheme

Bespoke relocation package

Private medical and dental insurance

Wellbeing support

Job summary

Creative Assembly is seeking a Franchise Design Director to shape the Total War design discipline, craft, and franchise strategy. You will lead across design teams, driving player value and long-term growth of design expertise through data-informed decision making and mentoring.

You will partner with HR, Producers, Product Owners and Franchise Leadership to establish standards, onboarding, and a clear career path for designers while maintaining high-quality output and a strong design philosophy

Qualifications

• Experience leading design teams with a track record of growing designers.
• Multiple shipped titles with at least one leadership credit (lead, principal, design director).
• Ability to design training pathways and onboarding for designers.
• Ability to calibrate interview processes for senior design talent.
• Strong understanding of player motivation and game design craft.
• Broad knowledge of games across platforms and genres; curiosity to learn.

Responsibilities

• Design discipline management and structure for Total War design.
• Own design hiring, onboarding, and career progression across teams.
• Develop and maintain a franchise design vision and philosophy.
• Collaborate with HR, Product Leads, and Franchise Leadership Team.
• Support Project Creative Directors and communicate between leadership and project teams.
• Use data to interrogate design decisions and drive improvements.
• Build high-performing teams and coach design leaders.

Skills

Shipped titles

Design leadership

Grow designers

Interview design

Player motivation

Data-informed design

Design philosophy

Franchise leadership

Cross-functional collaboration

Mentoring & coaching

Stakeholder communication

Analytical thinking

Tools

VB

C++

Python

Design tools

IP & strategy tools

Job description

Creative Assembly is seeking a Franchise Design Director to shape the Total War design discipline, craft, and franchise strategy. You will lead across design teams, driving player value and long-term growth of design expertise through data-informed decision making and mentoring.

You will partner with HR, Producers, Product Owners and Franchise Leadership to establish standards, onboarding, and a clear career path for designers while maintaining high-quality output and a strong design philosophy