Fractional CFO

SF Recruitment; United Kingdom; On-site; GBP 100,000 - 150,000; Part time

Job summary

A recruitment company is seeking an experienced Fractional CFO to offer strategic financial leadership for a B2C eCommerce business in the UK. The role requires a hands-on finance leader skilled in financial strategy and reporting. If you're commercially focused and looking for a part-time role in a founder-led environment, this opportunity is for you.

Qualifications

• Proven experience within a B2C eCommerce space.
• Strong commercial acumen with the ability to translate financial data into strategic recommendations.
• Demonstrated success partnering with founders, business owners, and investment stakeholders.
• A hands-on, pragmatic approach.

Responsibilities

• Provide strategic financial leadership on a flexible basis.
• Shape financial strategy and strengthen reporting and forecasting.
• Support capital allocation decisions.

Skills

Proven experience within a B2C eCommerce space

Strong commercial acumen

Ability to translate financial data into strategic recommendations

Experience partnering with founders and business owners

Hands‑on, pragmatic approach

Job description

I am currently working with the investors of a rapidly expanding B2C eCommerce business in the West Midlands as they progress through an exciting phase of growth. To support this next stage, the company is seeking an experienced Fractional CFO to provide strategic financial leadership on a flexible basis.

In this role, you will work closely with the business owners and investors, providing clarity, confidence, and commercial insight. You will shape financial strategy, strengthen reporting and forecasting, support capital allocation decisions, and ensure the business is positioned for sustainable and scalable growth.

Key Requirements

• You must have proven experience within a B2C eCommerce space
• Strong commercial acumen with the ability to translate financial data into strategic recommendations
• Demonstrated success partnering with founders, business owners, and investment stakeholders
• A hands‑on, pragmatic approach, comfortable operating at both strategic and operational levels

If you are a commercially focused finance leader seeking a part‑time strategic role within an ambitious, founder‑led environment, I would be pleased to discuss this opportunity with you.