Founding Product Marketing Manager – SaaS Lifecycle & GTM

Beam; United Kingdom; On-site; GBP 60,000 - 90,000; Full time

Job summary

Beam is building AI that serves society and is growing a new Product Marketing function. We seek a Founding Product Marketing Manager to own end-user communications, lifecycle activation, and GTM collateral, collaborating with the Product GTM Lead to scale regional content.

You’ll manage campaigns from Customer.io activation to release notes, create product assets, and help shape the processes that support Beam’s next growth phase. This role is central to framing product messaging across regions.

Qualifications

• 2+ years in product or lifecycle marketing, ideally in SaaS.
• Experience using email/lifecycle platforms such as Customer.io, Mailchimp, or HubSpot.
• Strong writing and communication skills with attention to detail.

Responsibilities

• Own end-user communications for every product release and change.
• Run lifecycle campaigns in Customer.io to drive product adoption, especially Notes.
• Coordinate campaign scheduling with our fortnightly newsletter cadence.
• Launch bespoke campaigns with enablement and product teams to highlight features.
• Produce product marketing collateral—one-pagers, decks, assets for GTM teams.
• Partner with Product GTM Lead on localised content strategy for each vertical.
• Help build foundations of a brand-new function to scale regions.

Skills

Product marketing

Lifecycle marketing

Copywriting

Cross-functional collaboration

Analytics

Tools

Customer.io

Mailchimp

HubSpot

Job description

Beam is building AI that serves society and is growing a new Product Marketing function. We seek a Founding Product Marketing Manager to own end-user communications, lifecycle activation, and GTM collateral, collaborating with the Product GTM Lead to scale regional content.

You’ll manage campaigns from Customer.io activation to release notes, create product assets, and help shape the processes that support Beam’s next growth phase. This role is central to framing product messaging across regions.