Foodservice Sales Manager

Booker Group; Norwich; On-site; GBP 38,000 - 65,000; Full time

Benefits offered by this job

10% off Booker purchases (double on up

Tesco Clubcard after 3 months

Up to 30% off insurance products

Save As You Earn Scheme

Health & wellbeing support (Virtual GP

Company-wide bonus up to 6%

Car allowance where applicable

Training & development and progression

Catering sales incentive scheme

Job summary

Booker Group is seeking a talented Foodservice Sales Manager to expand our customer base and strengthen relationships with caterers, restaurants, pubs, and other food service businesses. The role emphasizes a high degree of autonomy, collaboration with internal teams, and a focus on sustainable profits across designated areas.

The position offers a flexible working pattern, potential for fixed payments for stretch growth, and a strong commitment to employee development within the UK’s leading

Qualifications

• Proven track record in sales, account management, or business development, ideally within the food/catering sector (other sectors considered).
• Solid understanding of the foodservice market or willingness to learn.

Responsibilities

• Identifying and developing new and existing business opportunities within your targeted area
• Build and maintain strong relationships with existing and prospective customers
• Collaborate with internal teams to ensure we meet customer needs and drive sustainable profits
• Staying up to date on market trends and share this knowledge with customer and the business
• Represent the company at industry events and trade shows
• Following our Business Code of Conduct and always acting with integrity and due diligence championing diversity and inclusion

Skills

Sales track record

Account management

Business development

Verbal & written communication

Job description

• Location Cranley Road Broadland Business Park Norwich
• Contract TypePermanent
• Hours38
• Closing Date 6 November, 2026
• Business Unit Makro Wholesale

Cranley Road Broadland Business Park NorwichNR7 OWE

About the role

Job Type: Full time, part time and flexible working will be considered- our hours aren’t 9am-5pm, so yours don’t need to be either! Let’s explore at interview how we can accommodate a great work/life balance for you!

At Booker, we pride ourselves on delivering a diverse range of high-quality food and drink products to caterers, restaurants, pubs, and other food service businesses. We believe that a diverse and inclusive environment establishes a sense of belonging among our employees, making them feel welcome, and more connected and productive. Our dedication to excellence and customer satisfaction distinguishes us in the industry, and we aim to build on this success!

To support our continued growth in Foodservice sales, we are seeking a talented Foodservice Sales Manager to elevate our sales and foster long-lasting relationships with our customers. In return, we offer the potential to earn additional fixed payments for achieving stretch growth in your designated areas, find out more at interview!!

Curious about what sets us apart? Here are some key features and benefits of our business:

UK’s Largest Food and Drink Wholesaler - we are the biggest and fastest-growing supplier to the independent catering market

Leading Foodservice Butcher - with over 20% of the UK’s master butchers working for us, we offer expert advice to enhance dishes and increase our customers"' menu options and profits

Award-Winning Own Label Brands - our brands are recognised for their quality and value

Experienced Team - we have a network of over 100 Foodservice Sales Managers who excel in building great customer relationships

Excellent Delivery Service - we offer delivery, click & collect and in-person shopping experiences in our nationwide branch network with a muti temp offering, ensuring we cater to all our catering customer needs.

A Place To Get On - Our commitment extends beyond sales; we're dedicated to supporting your career development every step of the way. Here, you'll find opportunities for bitesize upskilling, mentorship, and professional growth, ensuring that you can reach your full potential and achieve your career goals

Every Voice Matters - At the heart of our cultural transformation is a commitment to our colleagues, where we encourage you to share your insights and ideas on how we can shape our business together, fostering an environment where everyone's contributions are valued.

Interested? We look forward to reading your application!

Main Responsibilities

Identifying and developing new and existing business opportunities within your targeted area

Build and maintain strong relationships with existing and prospective customers

Collaborate with internal teams to ensure we meet customer needs and drive sustainable profits

Staying up to date on market trends and share this knowledge with customer and the business

Represent the company at industry events and trade shows

Following our Business Code of Conduct and always acting with integrity and due diligence championing diversity and inclusion

You will need

Proven track record in sales, account management, or business development, ideally within the food/catering sector (other sectors considered)

Solid understanding of the foodservice market or willingness to learn

Excellent verbal and written communication skills, with active listening to understand customer needs and provide appropriate solutions

Ability to quickly build rapport and adapt your style to meet customer needs

Willingness to learn and quickly understand our products, club cards, and rewards

Ability to handle objections and maintain a positive attitude in challenging situations

Self-motivated, goal-oriented, and able to work autonomously as well as part of a team

Good commercial awareness to support profitable decisions

What's in it for you

10% off all Booker purchases, with double discount events up to three times a year

Access to a Tesco Colleague Clubcard after three months, offering additional discounts and perks across the Tesco Group

Up to 30% off insurance products such as Pet, Home & Car

Save As You Earn Scheme

Health and Wellbeing support for you and your family via our Virtual GP and Employee Assistance Programme, accessible 24/7, plus many more benefits!

A company-wide performance related bonus scheme up to 6%.

A car allowance is available, where applicable.

Training & development and opportunities to progress

• Catering sales incentive scheme for additional earning opportunity

Booker is the UK's leading food & drink wholesaler. We are privileged to serve independent retailers, caterers and small businesses, from locations across the country. We operate over 190 cash and carry branches, eight distribution centres, five Best Food Logistics sites, as well as six support centre locations across the UK.

Diversity, equity and inclusion (DE&I) at Booker means that whoever you are and whatever your background, we always want you to feel represented and that you can be yourself at work. In short, we’re a place where Everyone’s Welcome.

We know life looks a little different for each of us. That’s why at Booker and Best, we always welcome conversations about flexible working. Some people are at the start of their careers, some want the freedom to do the things they love. Others are going through life-changing moments like becoming a carer, nearing retirement, adapting to parenthood, or something else. So, talk to us throughout your application about how we may be able to support you.

Please note
We can only accept candidates over the age of 18 if the role requires working before 6:15 am or after 9:45 pm or involves working in areas such as the warehouse, beers, wines & spirits, and driving roles.
On the occasions where we have high volumes of applicants, some roles may close earlier than the advertised end date in order for us to manage all of the applicants appropriately. We will only be able to offer individual feedback to those candidates who attend an interview.
*Booker Group is part of Tesco plc, however, is operated separately from the core Tesco business and as such the benefits offered will be different from those offered at Tesco*

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