FMCG Category Growth Manager

Vertical Advantage

England

On-site

GBP 45,000 - 65,000

Full time

4 days ago

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Job summary

Vertical Advantage is seeking a Category Management specialist to unlock value for leading FMCG brands in the Food & Drink sector. Translate market data into actionable category plans and drive growth with retailers across London and beyond.

You will work with brand marketing, Innovation and MS&P teams, shaping long-term category strategies, supporting NPD, and delivering insights that influence ranges and retailer considerations. Strong negotiation and interpersonal skills are essential.

Qualifications

Experience in category / Category Insight within FMCG or a strong data-led agency environment.
Proficient in Microsoft Office, especially Excel and PowerPoint.
Excellent interpersonal skills and a strong ability to negotiate.
Strong understanding of category development.

Responsibilities

Establish the category by developing and executing a long-term plan and strategy.
Work with the commercial and marketing teams to support NPD initiatives according to category and customer-centric thinking.
Generate key category insights by analysing consumer behaviours and market trends, identifying new business opportunities.
Lead Category Management projects to optimise ranges.
Help deliver financial and strategic objectives.
Unlock category growth in the grocery channel with strategic accounts.