Fleet Sales Specialist

The Fuel Store; Birmingham; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

The Fuel Store, a pioneering player in the Fleet and Fuel industry, is seeking a Fleet Sales Specialist to drive business growth through consultative selling. This full-time position requires skills in sales strategy and client relationship management, offering uncapped earning potential. As part of a dynamic team, you will enjoy a hybrid work model and have access to generous benefits, including a pension scheme and health & wellbeing resources.

Benefits

Pension Scheme

Health & Wellbeing access through MediCash

26 days annual leave plus statutory holidays

Career Progression support

Incentives & good commission structure

Panoramic office views

Qualifications

• Experience selling solutions to SMEs or transport/logistics businesses.
• Valid UK driving license required.
• Ability to manage longer, consultative sales cycles.

Responsibilities

• Develop and manage a pipeline of new business opportunities.
• Conduct needs analysis and consultative conversations.
• Promote and sell a range of fleet-related products.

Skills

Communication

Negotiation

Consultative Selling

Stakeholder Management

Time Management

Education

Background in fleet, vehicle, telematics, or similar

Tools

CRM Systems

Job description

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Base pay range

Direct message the job poster from The Fuel Store

People & Talent Manager @ The Fuel Store

Here at The Fuel Store, we are transforming the Fleet and Fuel industry for good! We are proud to be one of the top resellers in the UK, through providing unrivalled support to our customers that fuels the lifeblood of Britain’s roadways.

As a family run business and over 9 years’ under our belt, we have always been determined to deliver on our founding principle; fuelling better for our customers. From single-vehicle operators to multi-fleet solutions, our customers are genuinely at the forefront of everything we do. We believe that our services will allow them to reach heights they didn’t even know possible and we love being part of that journey!

Our significant growth has led us to investing further across our Sales division to increase revenue, partnerships with our customers and in turn grow our product portfolio further.

We’re now looking for a confident and capable Fleet Sales Specialist to join our team and focus exclusively on selling these added-value fleet products. This is not a fuel card sales role – it’s a consultative, solutions-led position that offers uncapped earning potential and autonomy.

This is a hybrid sales role, with a mix of office-based collaboration & working remotely, You will be responsible for driving new business and revenue across our portfolio of fleet products, including:

• Telematics and tracking systems
• Vehicle sourcing and acquisition support

Brief Overview:

Permanent Opportunity: Full Time

Location: Birmingham, B2 (Hybrid)

Reports to: Head of Sales & Growth

A strong, demonstrated success in this role, could progress into a role within sales leadership.

Requirements for a Fleet Sales Executive:

• Develop and manage a pipeline of new business opportunities
• Conduct needs analysis and consultative conversations with business owners, directors, and fleet managers
• Promote and sell a range of fleet-related products and services
• Manage longer sales cycles with a focus on solution-selling and client value
• Attend client meetings (in-person and virtual), product demonstrations, and networking events
• Maintain accurate records in CRM systems and provide sales forecasts
• Collaborate with internal teams (Marketing, Customer Success, Product) to support conversion and onboarding
• Stay up to date with market trends, competitor offerings and product knowledge

To have the ability to contribute to The Fuel Store’s success, you will need:

To be commercially sharp and self-driven – a true consultative salesperson who can sell value, not just features. You should be comfortable managing your own diary and balancing office, field and home-based work.

• Background in fleet, vehicle, telematics, insurance or similar industries
• Confident managing longer, consultative sales cycles
• Excellent communication and stakeholder management skills
• Strong presentation, organisation and negotiation abilities
• Familiarity with CRM systems (e.g., Salesforce, HubSpot)
• Valid UK driving licence
• Experience selling solutions to SMEs or transport/logistics businesses
• Understanding of the fleet industry and its pain points

As well as having the right experience, a Fueller will have:

• Strong motivation to work in a fast-paced environment
• Ambitions to earn a lot of money!
• Great aptitude for overcoming challenges by having a naturally inquisitive mind
• Ability to challenge the status quo; actively seeking to understand HOW something works, not just WHY
• Resilience and ability to focus on the detail but not forget the bigger picture
• Ability to work hard as an individual but also bring value to the wider team
• Excellent communicator and act as an “ambassador” for all stakeholders
• Ability to be logical when making decisions
• Excellent organisation and time management
• Be commercially savvy

What’s in it for you?

• Pension Scheme: After 12 weeks of continuous employment, you will be automatically enrolled into our Pension Scheme.
• Health & Wellbeing: All employees will have access to MediCash upon passing their probation, this will allow them to access retail discounts, counselling, and so much more.
• Holiday Entitlement: You will be entitled to 26 days annual leave plus all statutory holidays, you increase personal holiday allowance with increased service.
• Career Progression: We track all employees progression by creating personal development plans, alongside being keen to support external professional development.
• Incentives & Good Commission: We offer uncapped commission, as well as regular incentives for everyone across the business to get involved in.
• Location: Based in Birmingham City Centre, with panoramic views from the office floor.
• Supporting local charities: We are passionate about giving back to the local community and supporting charities as much as we can.

A little more for you to know...

We want to be a place where everyone has a sense of belonging. Our team is growing rapidly and that means that we want collaborative, talented Fuellers to help us to invent The Fuel Store’s future. We will support you, nurture you, and give you the best platform to succeed – we just need you to have that drive and willingness to learn!

If you think that you could add value here at The Fuel Store, please apply. Equally, if you think your experience only meets part of the requirements, apply anyway! We’d love to review your application and if successful arrange a chat with you to find out if you could be the next Fueller!

We are also an equal opportunity employer and value diversity across the business. All applicants will be considered for employment without attention to ethnicity, race, religion, sexual orientation, gender identity, sex, family or parental status, neuro diversity or disability status, marital status, veteran status and national origin.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Oil and Gas and Transportation, Logistics, Supply Chain and Storage

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