ROLE PROFILE
The WHY
As Finance Manager in a fast-paced eCommerce fashion brand, you’ll be a key part of the financial operations and planning process, ensuring financial accuracy, control, and strategic insight across the business.
With a hands-on approach, you will manage daily transactions, support growth initiatives, and work closely with the Directors and department heads to drive financial performance.
ROLE ACCOUNTABILITY
The WHAT
Responsible for:
Financial Operations & Systems
- Overseeing day-to-day bookkeeping and financial transactions in Xero, ensuring accuracy and timeliness.
- Reconciling Shopify sales data with Xero, including payment gateways (e.g. Stripe, PayPal, Klarna).
- Managing accounts payable and receivable, ensuring timely invoicing, payment runs, and supplier management.
- Performing daily and monthly bank reconciliations.
- Monitoring and managing cash flow, highlighting risks or shortfalls early.
Reporting & Analysis
- Preparing monthly management accounts with commentary on performance vs. budget.
- Generating and reviewing KPI dashboards (e.g. gross margin, return rates, customer acquisition cost).
- Analysing distribution trends, marketing spend efficiency, and inventory metrics.
- Assisting with ad hoc financial queries.
Budgeting & Forecasting
- Tracking performance against budget and highlight variances and risks to leadership.
- Forecasting cash requirements, considering seasonality and inventory investments.
Compliance & Year-End
- Preparing VAT returns, payroll journals, and support statutory filings.
- Working with accountants/auditors to deliver clean and timely year-end financials.
- Ensuring compliance with HMRC requirements and eCommerce / international taxes.
Process Improvement
- Overseeing bookkeeping support.
- Maintaining existing, and identify and implementing new process efficiencies using Xero, Shopify, and integrated tools (e.g. A2X, Dext, ApprovalMax).
- Championing finance and wider business automation and accuracy as the business scales
Accountable for:
- Accurate Monthly Reporting – Delivering timely and clear monthly financial statements and KPI analysis.
- Cash Flow Management – Ensuring sufficient liquidity through accurate forecasting and proactive planning.
- Regulatory Compliance – Maintaining full compliance with VAT, payroll, and financial reporting requirements.
- Platform Integration Accuracy – Ensuring clean data flow between Shopify and Xero, minimizing manual adjustments.
- Operational Efficiency – Driving improvements in finance workflows, reducing manual tasks and increasing accuracy.
- Strategic Financial Insight – Contributing data-driven insights that support revenue growth, cost control, and scalability.
KNOWLEDGE, SKILLS & EXPERIENCE
Essential Skills & Experience:
- Proven experience in a finance or accounting leadership role (e.g. Finance Manager).
- Strong knowledge of financial reporting, regulatory requirements, and accounting standards.
- Proficiency in accounting systems (e.g. Xero, Sage) and advanced Excel skills.
- Excellent analytical and problem-solving skills with strong attention to detail.
- Strong interpersonal and communication skills, with the ability to collaborate across departments.
- Professional accounting qualification (e.g. ACCA, CIMA, ACA) or equivalent experience preferred.
Preferred Skills & Experience:
- Good organisational skills; the ability to prioritise tasks and meet deadlines in a fast-paced environment.
- Independent but enjoy working in a team and have a flexible approach to working.
This is an office-based role with the possibility of working from home a few days a week.