Field Sales Manager, Central UK

Bacardi-Martini; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Flexible work arrangements

Travel discounts

Medical, life and other insurances

Employee development programs

Competitive holiday/leave policies

Job summary

Bacardi invites a high‑impact regional sales leader to join its Field Sales team in the UK. You will coach multiple direct reports, drive premium spirits growth and ensure outlet execution aligns with our national business plan.

You will shape strategy, develop talent, and partner with customers to grow market share while embedding Bacardi's values across the sales organization.

Qualifications

• Proven experience in sales team leadership, national account management and/or marketing within a commercial environment.
• Track record of customer development and cross functional working.
• Key account management as a minimum.
• Drive for results and timely decision making.
• Strong problem solving, conflict management and interpersonal skills.

Responsibilities

• Leading, coaching and developing a regional sales team with multiple direct reports.
• Delivery of budgeted GP targets in the designated region.
• Delivery of brand distribution and menu feature objectives.
• Delivery of Picture of Success (outlet execution) objectives.
• Delivery of premium spirits brand growth across the regions Independent Free Trade measured by CGA Data.
• Ensure marketing activities are synchronized and activated with teams and customers.
• Executing Bacardi Sales Way targets with customers, aligned with KPIs.
• Creation and maintenance of Joint Business Plans with key customers and deliverables achieved.
• Ensure New Product Development targets are delivered on time and with quality execution.
• Share and steal best practices across channels and customers.
• Ensure all sales processes and tools are followed and compliant to standard.
• Leadership and development of the team’s strategic business plan.
• Lead monthly team meetings with stakeholders present.
• Develop and maintain a live people plan including talent management and performance improvement.
• Interview and recruit a diverse workforce reflecting the UK population.
• Embed Belonging in every aspect of the role.

Skills

Sales leadership

Key account management

Customer development

Cross-functional collaboration

Drive for results

Decision making

Problem solving

Interpersonal savvy

Negotiation

Job description

Lead a Field Sales team and manage the day to day relationships with customers to deliver profitable commerical contracts, brand distribution, cocktail menu feature, picture of success, world class activations and in doing so growing premium market share.

With a team of mulitple direct reports you will focus heavily on building world class capability, coaching and empowering them to think outisde of the box and stretch their thinking.

Responsible for developing a strategic plan to win in the Independent On Trade, become the “Go To” Spirit Supplier to our customers and become the envy of the industry by delivering our business ambition.

ABOUT YOU

Your entrepreneurial style means that you will thrive on driving strategy, people development and exciting the market.

Your strong communication, presentation, networking and interpersonal skills will be key to your success.

Most importantly, you thrive in the on trade, advocating our brands and putting the consumer at the heart.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

• Leading, coaching and developing a regional sales team with multiple direct reports
• Delivery of budgeted £GP targets in your designated region
• Delivery of brand distribution and menu feature objectives
• Delivery of Picture of Success (outlet execution) objectives
• Delivery of premium spirits brand growth across the regions Independent Free Trade measured by CGA Data
• Ensure marketing activities are synchronized and properly activated by teams & customers
• Executing Bacardi Sales Way targets (distribution, visibility…) with customer, aligned with business KPIs.
• Creation and maintenance of Joint Business Plans with key customers and deliverables are achieved (volumes, values targets)
• Ensure New Product Development targets are delivered on time and quality execution standards
• Share and steal best practices across channels and customers
• Ensure that all sales processes and tools are followed and compliant to standard
• Leadership and development of the team’s strategic business plan
• Lead monthly team meetings where stakeholders are invited to attend and present
• Development and maintenance of a live people plan that includes talent management, succession planning and performance improvement where necessary
• Interview and recruiting a diverse workforce that is reflective of the UK population showing no bias
• Embed Belongings in every aspect of the role

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

Work Experience and Functional Competencies required:

• Proven experience in sales team leadership, national account management and/or marketing within a commercial environment.
• Track record of customer development and cross functional working
• Key account management as a minimum
• Drive for results
• Timely decision making
• Problem solving
• Conflict management
• Interpersonal savvy

Functional Excellence:

• Strategic thinker
• Planning and organising
• Negotiation
• Communications skills
• Highly commercial
• The ability to prioritise and work autonomously on appropriare projects and tasks
• Good communication skills will be essential. Internally you will need to show that you can work with various teams to deliver successful projects
• The desire to succeed and deliver change, ability to self-start and to drive the business agenda autonomously, as well as high resilience and creativity
• Identify business opportunities through being entrepreneurial and ripping up the rule book

leadership agility

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility:You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

• Flexible work arrangements (depending on role/office/site location)
• Access to E-learning Platforms and Career Development programs
• Travel Discounts ( i.e., hotel and car rental)
• And much more!

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

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