Customer Account Manager - New Business

Bacardi-Martini; Greater London; On-site; GBP 35,000 - 50,000; Full time

Benefits offered by this job

Flexible work arrangements

E-learning platforms

Travel discounts

Career development programmes

Job summary

Bacardi is seeking a dynamic On Trade Sales professional to lead relationships with bars, clubs, and venues across London and surrounding areas. You will drive brand performance by identifying new business opportunities, growing distribution, and delivering against our commercial KPIs.

You will collaborate with Marketing and Brand Ambassadors to bring our brands to life through events and activations, while building strong partnerships with wholesale partners and customers.

Qualifications

• Sales experience in FMCG preferred and on/off trade in spirits/beverage.
• Proven track record of performance and delivery.
• Strong networking and interpersonal skills.
• Strong analytical, planning, and time-management skills.
• Apply creative thinking to commercial solutions.

Responsibilities

• Partner with customers in the On Trade to build outstanding relationships and drive distribution.
• Develop 360-degree account plans with prioritised customers for brand plans and best practices.
• Deliver on selling metrics: distribution, visibility, new business, promotions and financial targets.
• Develop and manage the sales plan for your area aligned to commercial priorities.
• Complete outlet surveys and work with customers to execute excellence in execution.
• Win new business, retain and grow existing business.

Skills

FMCG sales

Trading management

Networking

Analytics

Creative thinking

Job description

You are the face of Bacardi. You bring our brands to life in bars, clubs, restaurants and venues by building brilliant relationships and working in partnership with our customers. You drive the performance and growth of Bacardi’s brands through searching for new business, driving distribution and connecting with the consumer.

ABOUT YOU: You are a fun, passionate, driven and target‑oriented team player. Your entrepreneurial style means that you will thrive on being the key contact for customers, driving new business, distribution and maintaining sustainable relationships. Your strong communication, presentation, networking and interpersonal skills will be key to your success in this role. Most importantly, you feel at home in the On Trade, advocating our brands and putting the consumer at the heart.

Responsibilities

• Partner with our customers by building outstanding relationships in the On Trade, understanding their needs, their local consumer and developing and executing solutions.
• Develop winning 360‑degree account plans with prioritised customers to execute best‑in‑class commercial brand plans and share codified best practice ways of working.
• Deliver on key selling metrics: Brand Distribution, Visibility in Outlet, New Business, Promotion and Financial Targets.
• Develop and manage the sales plan for your area based on the delivery of Commercial priorities.
• Complete outlet surveys in all customer visits and work in partnership with customers to deliver excellence in execution.
• Responsible for winning new business, retaining and growing existing business.
• Collaborate cross‑functionally with Marketing and Brand Ambassadors to bring our amazing brands to life, through hosting events and brand activations.
• Develop and maintain regular contact with wholesale partners to mutually grow portfolio within area.
• Develop best‑in‑class outlet execution to promote outlet and brand loyalty above and beyond POS.
• Work closely with other functions such as Field Sales Execution, Sales Planning, Sales, Finance & Marketing to ensure the best possible delivery against agreed Bacardi Sales KPI’s and targets.
• Analyse and process promotional activities and budgets, incorporating ROI analysis.
• Support and inspire your colleagues to step change executional excellence and customer management.

Skills

• Sales experience in FMCG is preferred. On or Off Trade Management in Spirits and/or Beverage Industry is a distinct advantage.
• Demonstrable track record of performance and delivery (results and/or achievements).
• Strong (social) networking and interpersonal skills.
• Strong analytical, planning, and time‑management skills.
• Apply creative thinking.

Personal Qualities

• Pro‑active, goal‑oriented and passionate about delivering results and constantly seeking to improve.
• Love the consumer. Create strong positive first impressions and easily build those into great relationships with customers.
• Understand the needs of others and build innovative solutions that delight consumers and customers and deliver bottom‑line results.
• Demonstrate resilience by overcoming challenges and staying calm under pressure.
• Demonstrate entrepreneurial thinking, looking for new ways to achieve better results.
• Belonging: Create a culture of belonging, where people feel appreciated for who they are, what they do, and who they can become.
• Self‑Awareness: High levels of self‑awareness, reflective and understanding of own strengths and weaknesses and impact on others.
• People Agility: Deep ability to understand and relate to people and navigate tough situations to harness and multiply collective performance.
• Results Agility: Consistent delivery of results in first‑time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: Think critically to penetrate complex problems and expand possibilities by making fresh connections. Think strategically while being execution focused and bringing creativity to challenges.
• Change Agility: Deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. Growth and learning mindset, ready to test, stumble, learn and apply from experience.

Compensation, Paid Time Off & Retirement

• Competitive Pay Package.
• Competitive Holiday/Paid Time Off, plus additional days offered (e.g., volunteer day, allowing you to give back to the community).
• Retirement/Pension Plan.
• Medical, Critical Illness, and Life Insurance.
• Employee Assistance Programs.
• Best‑in‑class, family‑friendly, and inclusive leave policies.

Additional Benefits

• Flexible work arrangements (depending on role/office/site location).
• Access to e‑learning platforms and career development programmes.
• Travel discounts (e.g., hotel and car rental).
• And much more!

Employer Statement

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, colour, religion, sex, gender, sexual orientation, marital status, disability, age and any other legally protected aspect of a person's identity.