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Bacardi seeks a proactive On-Trade Sales professional to build strong relationships with customers in bars, clubs and venues across the UK. You will drive brand growth, seek new business opportunities and maintain sustainable partnerships, delivering excellent execution and ROI on promotions.
The role emphasizes collaboration with Marketing and Brand Ambassadors, delivering compelling events and activations, and achieving consistent performance against KPIs within a dynamic, entrepreneurial
You are the face of Bacardi You bring our brands to life in bars, clubs, restaurants and venues by building brilliant relationships and working in partnership with our customers. You drive the performance and growth of Bacardi’s brands through searching for new business, driving distribution and connecting with the consumer.
You are a fun, passionate, driven and target-oriented team player Your entrepreneurial style means that you will thrive on being the key contact for customers, driving new business, distribution and maintaining sustainable relationships. Your strong communication, presentation, networking and interpersonal skills will be key to your success in this role. Most importantly, you feel at home in the On Trade, advocating our brands and putting consumer at the heart.
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level. Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.
Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. U.S. applicants have rights under Federal Employment Laws.
Recognized by Forbes as one of the World's Best Employers 2025 We are a family-owned spirits company with more than 160 years and seven generations of heritage. Our portfolio boasts more than 200 brands and labels including icons of today and of tomorrow. You could be part of this legacy.
We empower our teams to question, challenge and innovate. This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.
We treat each other, and our communities, like family. We call each other “Primos” (Spanish for cousins) because being part of the family gives you the support you need to be the best you can be.
The spirit of entrepreneurship is rooted in our legacy. We treat this business as if it was our own. We do the right thing for the business and take accountability for our work.
Bacardi is the world´s largest privately-held international spirits company. More than 8,000 people across the globe work toward a common purpose to Make Moments Matter. At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way!