Field Sales Manager (Birmingham)

Lucky Beverage Co; Birmingham; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading beverage company in Birmingham is seeking a Field Sales Manager to drive product placement and optimize retail execution. You will establish strong relationships with store managers and other stakeholders to increase visibility and sales of their energy drinks. The ideal candidate should be a self-starter with strong communication skills, able to thrive in a fast-paced environment. Competitive salary and health benefits are offered along with growth opportunities.

Benefits

Competitive base salary

Performance bonuses

Mileage reimbursement or company vehicle

Health benefits

Paid time off

Qualifications

• Experience in beverage, CPG, or DSD environments is a plus but not required.
• Ability to thrive in fast-paced, high-growth environments.
• Strong communication and people skills are essential.

Responsibilities

• Drive product placement and optimize retail execution.
• Build relationships with store managers and decision-makers.
• Ensure proper merchandising and product visibility.
• Provide real-time feedback on performance and challenges.

Skills

Relationship-building

Communication

Self-starter

Organizational skills

Data-driven

Job description

About Lucky Energy
At Lucky Energy, we believe everyone deserves a little luck. That’s why we’re our mission is to spread luck, entertainment, and energy to the world through content & cleaner products.

Lucky Beverage Co (aka Lucky Energy). is a simpler, better-for-you energy drink company that inspires you to live life to the fullest. Our drinks have zero sugar, zero aftertaste, five super ingredients, and only five calories. Available online and at select retailers nationwide, Lucky Beverage Co. provides a refreshing beverage choice for those seeking a healthier lifestyle. For more information, visit our website or follow us on social media.

We’re growing fast and looking for passionate, motivated sales pros who know how to build relationships, crush goals, and drive real results in the field. Sound like you? Keep reading.

The Role
As a Field Sales Manager, you’ll be the face of Lucky Energy in your territory. Your mission: drive product placement, optimize retail execution, and boost sales through strong distributor and retailer relationships. You’ll be in the trade daily, working directly with stores and our DSD partners to make sure Lucky Energy is front and center—and flying off the shelves.

What You’ll Do

Retail Execution & Account Management

Visit key retail accounts daily to ensure proper merchandising, stocking, and product visibility.

Build and maintain relationships with store managers and decision-makers to gain new placements and run in-store promotions.

Execute POS programs, secondary placements, and activations to drive brand awareness and sell-through.

Fix issues fast—whether it’s out-of-stocks, missing displays, or pricing errors.

Distributor Engagement & Support

Partner with DSD distributors to drive orders and ensure consistent product flow.

Educate distributor reps and retail staff on Lucky Energy’s benefits and sales strategies.

Hold distributors accountable for prioritizing Lucky Energy and opening new accounts.

Provide real-time feedback on performance, challenges, and opportunities.

Prospect and secure new retail accounts to expand Lucky Energy’s presence.

Use sales data and market knowledge to target high-opportunity locations.

Negotiate for prime placement: facings, coolers, endcaps—you name it.

Hit sales targets and KPIs with consistency and hustle.

Reporting & Insights

Track and report sales performance, depletion rates, and retail execution.

Share weekly insights with Sales Directors, including wins, roadblocks, and competitor activity.

Use data to adjust your strategy and optimize your territory.

Cross-Functional Collaboration

Work with marketing on local campaigns and activations.

Coordinate with ops and supply chain to ensure smooth product delivery and restocks.

Relay retailer and distributor feedback to leadership to improve performance across the board.

Who You Are

A relationship-builder with strong communication and people skills

A self-starter who thrives in fast-paced, high-growth environments

Organized, data-driven, and obsessed with results

Experienced in beverage, CPG, or DSD environments (a plus, but not required)

Willing to hustle in the field—this is not a desk job!

What We Offer

Competitive base salary + performance bonuses

Mileage reimbursement or company vehicle (depending on territory)

Health benefits, paid time off, and more

The chance to grow with one of the most exciting brands in the energy drink space

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