Field Sales Director

International Institute for Active Ageing; England; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading company in the beauty industry seeks a Field Sales Director to oversee national sales growth across the UK and Ireland. This senior leadership role involves strategic execution of sales plans, coaching sales teams, and driving performance in a high-performance culture. The ideal candidate will have extensive experience in B2B sales within the beauty or wellness sectors, with a proven track record of success.

Qualifications

• Extensive experience in leading field-based sales teams in a B2B environment.
• Demonstrated success in delivering new business and account growth.
• Visionary leadership with strong strategic planning and commercial insight.

Responsibilities

• Own and execute the national field sales strategy.
• Set and monitor ambitious sales targets.
• Lead, coach, and support regional sales teams.

Skills

Leadership

Strategic Planning

Coaching

Analytical Skills

Job description

Direct message the job poster from International Institute for Active Ageing

We are the home of scientifically proven, planet-positive skin health brands. Leading the way with science, innovation, and knowledge, we are proactively transforming how people feel in their skin.

Our founders David and Tracy have a pioneering vision to pro-actively transform the beauty industry through science, innovation, and education. This has led the way to better, scientifically proven, long-lasting results in skincare, and better business success for salon professionals and brand partners.

About the Field Sales Director Role

The Field Sales Director is a senior leadership role with national responsibility for field sales growth, team capability, and performance development across the UK and Ireland. This position leads the strategic execution of sales plans and commercial targets through two Heads of Field Sales (North and South) and the Head of Sales Training, ensuring alignment with company vision, culture, and growth ambitions.

This role plays a critical part in building a high-performance, results-driven, and people-centric sales organisation. It requires an inspirational leader with strategic vision, excellent coaching ability, and a proven background in driving both new business and account growth through field-based sales teams.

Key Responsibilities

• Own and execute the national field sales strategy in line with commercial goals and company vision.
• Set and monitor ambitious sales targets for new business and existing clients.
• Lead, coach, and support the North and South Heads of Field Sales in managing 17 regional territories.
• Ensure all regional teams are equipped and accountable for building strong pipelines and acquiring new business.
• Lead the Sales Training function through direct oversight of the Head of Sales Training.
• Conduct regular field visits with Heads of Sales and frontline teams to support performance, coach in-the-moment, and engage salon partners.

Qualifications & Experience

Experience:

• Extensive experience in leading field-based sales teams in a multi-region B2B environment, ideally in beauty, wellness, skincare, or premium retail distribution.
• Demonstrated success in delivering both new business and account growth across large territories.
• Experience leading and developing senior managers and sales trainers.
• Visionary leadership with strong strategic planning and commercial insight.
• Coaching and mentoring skills, with a focus on performance uplift and succession.
• Highly analytical with strong command of KPIs, sales data, and performance metrics.

Working Conditions

• Hybrid role with frequent national travel (approx. 50–60% of working time).
• Regular attendance at Head Office (London) and regional hubs.
• Flexibility required for events, evening meetings, or weekend engagements where necessary.
• UK & Ireland coverage.

We are committed to creating a work environment that doesn’t discriminate against age, disability, religion, race, or sexual orientation.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales, Business Development, and Training

• Industries

  Retail and Manufacturing

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