Field Marketing Manager – Imaging

Sony Europe; Weybridge; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Sony Europe in Weybridge is seeking a Field Marketing Manager for Imaging to lead demand creation and expand Sony's offline imaging presence with retailers and end customers.

You will manage the Alpha Force team, plan national activations and in-store campaigns, tailor materials for the UK market, and partner with sales to boost activation impact while capturing data for follow-up and continuous improvement.

Qualifications

• Imaging expertise in photography and videography.
• Commercially driven and able to communicate effectively in public settings.
• Experience leading imaging events and industry gatherings.
• Assets creation, content management and UX considerations are valued.
• Experience leading or managing people.
• Ability to travel across the UK 5–10 days a month (overnights possible).

Responsibilities

• Lead and develop the four-person Alpha Force team, setting objectives, action plans and performance measures.
• Build the Alpha Force event calendar with key photo retailers and Key Account Managers.
• Plan and deliver impactful retail and industry activations, including in-store campaigns and national events.
• Drive event awareness across Sony and partner channels, including Alpha Universe UK and social platforms.
• Adapt central product materials for the UK market and deliver new product introductions and training.
• Partner with Channel Head and sales teams to increase sales and strengthen offline presence.
• Maintain event reporting, assess ROI and KPIs, capture customer data for follow-up.

Skills

Imaging expert

Public speaking

Team leadership

Event planning

Relationship building

UK travel

Job description

We are seeking a Field Marketing Manager for Imaging, who will take the lead with demand creation and spreading product knowledge in UK market through field marketing activities.

Your primary focus is to maximise Sony digital imaging Offline presence, product knowledge and expertise, toward both, end customers and our photo retailers.

As an imaging expert, the objective is to ensure Sony delivers state of the art event and training experiences and grow product expertise internally as externally. As leader of 4 local imaging experts (Alpha Force) the role also focus on the resources optimization to reach the biggest imaging communities in the industry whilst building and nurturing a strong relationship with the photo retailers. The role despite being offline focus, also requires data capture and online activities publication as part of 360 activations.

You Will

• Lead and develop the four-person Alpha Force team, setting objectives, action plans and performance measures aligned with long-term imaging goals.
• Build the Alpha Force event calendar with key photo retailers and Key Account Managers, prioritising core photography communities and working with specialist teams where required.
• Plan and deliver impactful retail and industry activations, including in-store campaigns, national events, demonstrations, hands‑on experiences and promoter staffing.
• Drive event awareness and attendance across Sony, retailer, ambassador and digital channels, including Alpha Universe UK and social platforms.
• Adapt central product materials for the UK market and deliver new product introductions and training, ensuring the Alpha Force has the knowledge and resources to train customers and retail partners.
• Partner with the Channel Head and wider sales teams to develop activation plans that increase sales and strengthen Sony’s offline presence.
• Maintain event reporting, assess ROI and KPIs, capture customer data and use insights to improve future activity and eCRM follow-up.

You Will Bring

• Imaging expertise in photography and ideally also in videography
• Commercially driven, ambitious, and a clear communicator for public speaking and relationship building
• organising and participating to imaging industry events
• Assets creation, content management and UX are valued
• Experience leading or managing people
• Ability travel UK wide from 5 to 10 days a month (some overnights too)

Your new office

Based at the Weybridge office, you will enjoy a vibrant and friendly working environment. We have an onsite canteen with a wide range of options available, and a barista style coffee shop. There is a well-provisioned onsite gym run by our own Sony Wellbeing Coordinator, with classes on set days in the mornings, at lunch and after work hours. We have a staff car park which includes electric charging points, an undercover and secure bike rack (useful if you’ve made the most of the Cycle-to-Work scheme), or if you will use public transport we have a shuttle bus service that regularly runs between train station and the office at peak times.

Take a look at our video tour of the Weybridge site here: https://www.youtube.com/watch?v=3lwbMOzjoVA

Life at Sony

We ensure competitive salaries and benefits by using established benchmarking. We encourage healthy work-life balance supported by hybrid and flexible working policies. We are a positive community who dream big together, respect each other, and enjoy a collaborative culture.

We like to celebrate our colleagues who make a real difference using our recognition platform. We also provide access to numerous services and platforms for all aspects of wellbeing. We listen to our people through conversations and surveys, respect their suggestions, then act on them. We also provide allowances for volunteering days so that our staff can support the causes they are most passionate about.

You can build your career around you with our fantastic range of learning & personal development programs to enhance your skills. We also encourage our staff to try exciting new roles, in a wide range of countries, with a supportive mobility team to support you if you take that leap!

Bring your uniqueness to Sony

We are passionate about creating a culture that promotes equity and cultivates inclusion, diversity, and belonging. We want employees with diverse backgrounds and perspectives that will stimulate innovation and have a direct impact on our creation of social value to fulfil Sony's purpose – 'to fill the world with emotion, through the power of creativity and technology'. We want you to bring your unique self to work and help shape our culture.

We are Sony Europe

Our people collaborate in an environment of respect, integrity, and open-mindedness. Diverse teams from all over Europe are the driving force for our business, and we embrace the differences that make each of us original and unique.

With offices in 28 European countries, Sony Europe caters to consumer, professional, semiconductor and healthcare markets with innovative electronics products and solutions. Our European laboratories research and develop new technologies and capabilities that contributes to the Sony Group and important issues on a planetary scale.

Equal Opportunity

Sony Europe is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, gender, citizenship, ancestry, age, physical or mental disability, sexual orientation, gender identity, medical condition, or any other protected characteristics.

Disability Accommodation for Applicants to Sony Europe

Sony Europe will provide reasonable accommodation for any qualified individuals with disabilities in the application process. For reasonable accommodation requests, please contact us by email at [e-mail] or by mail to: Sony Europe Limited, Human Resources Department, the Heights, Brooklands, Surrey, KT13 0XW, UK. When contacting us please indicate the position you are applying for, and the accommodation required.