Channel Marketing Manager - Digital Imaging

Sony; Weybridge; On-site; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Onsite gym

Canteen

Cycle-to-Work scheme

Job summary

Sony is seeking a Field Marketing Manager for Imaging to lead demand creation and expand Sony’s offline imaging presence across the UK. You will lead a four-person Alpha Force team, drive retail activations, and train retailers and ambassadors to grow product knowledge.

Based at Weybridge, you will travel 5–10 days a month, deliver in-store campaigns, hands-on experiences and 360 activations, and partner with sales to strengthen Sony’s market leadership.

Qualifications

• Imaging expertise in photography and videography preferred.
• Strong communication and relationship-building skills.
• Experience leading or managing people in field teams.

Responsibilities

• Lead the four-person Alpha Force team with clear objectives and KPIs.
• Plan, deliver and optimise retail and industry activations nationwide.
• Drive event awareness across Sony channels and partners.
• Adapt product materials for the UK market and train partners.
• Collaborate with Channel Head and sales teams to boost offline presence.

Skills

Imaging knowledge

Public speaking

Team leadership

Event planning

Retail collaboration

Job description

We are seeking a Field Marketing Manager for Imaging, who will take the lead with demand creation and spreading product knowledge in UK market through field marketing activities. Your primary focus is to maximise Sony digital imaging Offline presence, product knowledge and expertise, toward both, end customers and our photo retailers. As an imaging expert, the objective is to ensure Sony delivers state of the art event and training experiences and grow product expertise internally as externally. As leader of 4 local imaging experts (Alpha Force) the role also focus on the resources optimization to reach the biggest imaging communities in the industry whilst building and nurturing a strong relationship with the photo retailers. The role despite being offline focus, also requires data capture and online activities publication as part of 360 activations. You should be someone who wants to be out in the field with the customers, retailers, ambassadors, influencers and promoters. You should understand the market and the key players, and absolutely know how to engage and inspire confidence in our product line up. You will:

• Lead and develop the four-person Alpha Force team, setting objectives, action plans and performance measures aligned with long-term imaging goals.
• Build the Alpha Force event calendar with key photo retailers and Key Account Managers, prioritising core photography communities and working with specialist teams where required.
• Plan and deliver impactful retail and industry activations, including in-store campaigns, national events, demonstrations, hands‑on experiences and promoter staffing.
• Drive event awareness and attendance across Sony, retailer, ambassador and digital channels, including Alpha Universe UK and social platforms.
• Adapt central product materials for the UK market and deliver new product introductions and training, ensuring the Alpha Force has the knowledge and resources to train customers and retail partners.
• Partner with the Channel Head and wider sales teams to develop activation plans that increase sales and strengthen Sony's offline presence.
• Maintain event reporting, assess ROI and KPIs, capture customer data and use insights to improve future activity and eCRM follow-up.

You will bring:

• Imaging expertise in photography and ideally also in videography.
• Commercially driven, ambitious, and a clear communicator for public speaking and relationship building.
• Organising and participating to imaging industry events.
• Assets creation, content management and UX are valued.
• Experience leading or managing people.
• Ability travel UK wide from 5 to 10 days a month (some overnights too), Based at the Weybridge office, you will enjoy a vibrant and friendly working environment. We have an onsite canteen with a wide range of options available, and a barista style coffee shop. There is a well-provisioned onsite gym run by our own Sony Wellbeing Coordinator, with classes on set days in the mornings, at lunch and after work hours. We have a staff car park which includes electric charging points, an undercover and secure bike rack (useful if you've made the most of the Cycle-to-Work scheme), or if you will use public transport we have a shuttle bus service that regularly runs between train station and the office at peak times.

Take a look at our video tour of the Weybridge site here: https://www.youtube.com/watch?v=3lwbMOzjoVA

Life at Sony

We ensure competitive salaries and benefits by using established benchmarking. We encourage healthy work-life balance supported by hybrid and flexible working policies. We are a positive community who dream big together, respect each other, and enjoy a collaborative culture. We like to celebrate our colleagues who make a real difference using our recognition platform. We also provide access to numerous services and platforms for all aspects of wellbeing. We listen to our people through conversations and surveys, respect their suggestions, then act on them. We also provide allowances for volunteering days so that our staff can support the causes they are most passionate about. You can build your career around you with our fantastic range of learning & personal development programs to enhance your skills. We also encourage our staff to try exciting new roles, in a wide range of countries, with a supportive mobility team to support you if you take that leap!

Bring your uniqueness to Sony

We are passionate about creating a culture that promotes equity and cultivates inclusion, diversity, and belonging. We want employees with diverse backgrounds and perspectives that will stimulate innovation and have a direct impact on our creation of social value to fulfil Sony's purpose - 'to fill the world with emotion, through the power of creativity and technology'. We want you to bring your unique self to work and help shape our culture. We are Sony Europe Our people collaborate in an environment of respect, integrity, and open-mindedness. Diverse teams from all over Europe are the driving force for our business, and we embrace the differences that make each of us original and unique. With offices in 28 European countries, Sony Europe caters to consumer, professional, semiconductor and healthcare markets with innovative electronics products and solutions. Our European laboratories research and develop new technologies and capabilities that contributes to the Sony Group and important issues on a planetary scale. Bring your passion, creativity and ambitions to Sony Europe.