Field Marketing Manager

ACAMS; Greater London; On-site; GBP 55,000 - 80,000; Full time

Job summary

ACAMS is seeking a Field Marketing Manager to build and own the events function, engaging priority accounts for pipeline and deal progression. You will drive account engagement across sponsored and internal events, including conferences, round tables, and member events, partnering closely with Sales, Product, and Marketing.

You will set up an operating model from the ground up, create repeatable playbooks, and measure success through attendance, meetings booked, and pipeline influence.

Qualifications

• 3–5+ years in field marketing or B2B event marketing.
• Proven track record of driving account engagement and pipeline through events.
• Credibility with Sales leaders and their planning/pipeline conversations.
• Experience running B2B conferences and executive events such as round tables and dinners.
• Operational rigor: build target lists, goals and reporting before booking venues.
• Experience creating event processes, playbooks, or frameworks from the ground up.
• Hands-on experience with marketing automation and CRM platforms (e.g., Eloqua, Salesforce).
• Strong project management and ability to run multiple events concurrently.
• Excellent communication and stakeholder management, especially with senior attendees.
• AI-forward approach to automation and data-driven targeting.

Responsibilities

• Build a single events framework across sponsored, ACAMS-hosted, and chapter-led events with clear goals, funding rules, and a target-account standard.
• Create repeatable playbooks for ACAMS-hosted formats including round tables and executive dinners.
• Own the priority-account plan inside every sponsored conference and partner event: target invites, meetings, executive sessions, and side dinners.
• Partner with Sales to build target-account lists and align event investment to where engagement and pipeline are needed.
• Join Sales pipeline reviews as marketing's field representative and be the single point of contact for event requests.
• Use audience data to identify new invitees at target accounts and bring new decision makers into the room.
• Equip account managers to run personal outreach: templates, sequencing, target lists, and follow-up plays.
• Produce event marketing assets: invitations, landing pages, RSVP forms, and reminder emails.
• Coordinate event logistics, sponsorship deliverables, booth materials, and vendor communications.
• Stand up event measurement in Salesforce to report attendance, meetings, follow-up, and pipeline influence.
• Manage budgets, timelines, and deliverables with clear cost/benefit reporting.
• Scale the framework to other regions and initiatives.
• Use AI and automation to improve targeting and content while running leaner than headcount.

Skills

Field Marketing

Account-Based Marketing

Event Management

Sales Alignment

Marketing Automation

Job description

Who We Are: ACAMS is the global leader in certification, training, and intelligence for anti-financial crime (AFC) professionals. ACAMS sets the standard for how organizations prevent, detect, and respond to money laundering, fraud and sanctions evasion. Trusted by 70% of the world's leading banks, as well as governmental and law enforcement agencies, and FinTechs, the organization has 120,000+ members across 200+ countries and territories. Its 65+ chapters and annual conferences connect AFC professionals across every major financial center. Learn more at acams.org.

Who We Are: ACAMS is the global leader in certification, training, and intelligence for anti-financial crime (AFC) professionals. ACAMS sets the standard for how organizations prevent, detect, and respond to money laundering, fraud and sanctions evasion. Trusted by 70% of the world's leading banks, as well as governmental and law enforcement agencies, and FinTechs, the organization has 120,000+ members across 200+ countries and territories. Its 65+ chapters and annual conferences connect AFC professionals across every major financial center. Learn more at acams.org.

The Role

We're looking for a Field Marketing Manager to build the function that gets our target accounts in a room with our sales team. You'll own account engagement across our owned and external events, making sure the right people from priority accounts are in the room. That covers the industry conferences ACAMS sponsors, ACAMS-hosted executive formats such as round tables and salon breakfasts and dinners, and chapter-led member events. You'll work closely with Sales, Product, and Marketing and be the single point of contact for anything Sales needs from events. This is a builder role: you'll set up the operating model from the ground up and be measured on the account engagement and pipeline you drive.

What You'll Do

• Build a single events framework across sponsored, ACAMS-hosted, and chapter-led member events, with clear goals, funding rules, and a target-account standard every event is built against.
• Create repeatable playbooks for ACAMS-hosted formats, including round tables, salon breakfasts and dinners, and informational briefings.
• Own the priority-account plan inside every sponsored conference and partner event: target invites, meetings, executive sessions, and side dinners.
• Partner with Sales leaders to build target-account lists and align event investment to where engagement and pipeline are needed most.
• Join Sales pipeline reviews as marketing's field representative and act as the single point of contact for all event requests from Sales.
• Use audience data to identify new invitees at target accounts and bring new decision makers into the room.
• Equip account managers to run personal outreach for every event: invite templates, sequencing, target lists, and follow-up plays.
• Produce event marketing assets, including invitations, landing pages, RSVP forms, and reminder emails, to give senior attendees a polished experience.
• Coordinate event logistics, sponsorship deliverables, booth materials, and vendor communications, partnering with Marketing colleagues on shipping and print.
• Stand up event measurement in Salesforce so every program reports target-account attendance, meetings booked, follow-up completed, and influenced pipeline.
• Manage budgets, timelines, and key deliverables, and report cost and return by event so investment goes where it performs.
• Scale the framework so other regions and initiatives can adopt it.
• Use AI and automation to improve audience targeting, personalisation, content creation, and follow-up, running programs leaner than the headcount suggests.

What You'll Bring

• 3-5+ years in field marketing or B2B event marketing at an organisation with an enterprise or account-based sales motion.
• A track record of driving account engagement and pipeline through targeted events, and the numbers to show it.
• Credibility with Sales leaders: you've worked inside their planning and pipeline conversations, and they come to you first.
• Experience running B2B conferences and trade shows alongside invitation-only executive events such as round tables and dinners.
• Operational rigor: you build target lists, goals, and reporting before you book venues.
• Experience building event processes, playbooks, or frameworks from the ground up.
• Hands-on experience with marketing automation and CRM platforms, ideally Eloqua and Salesforce, including B2B email across the event lifecycle.
• Strong project management skills and the ability to run multiple events at once.
• Excellent communication and stakeholder management, including with senior-level attendees.
• An AI-forward approach: you use automation and AI tools to do more with less.
• Experience in financial services, compliance, or a professional membership organisation is a plus.

How Success Is Measured

• Target-account attendance, including new decision makers reached through events.
• Meetings booked and pipeline influenced by events, tracked in Salesforce.
• Timely, tracked Sales follow-up with every attendee.
• A documented events framework and playbooks adopted across Sales and Marketing.
• Event investment tied to measurable account outcomes.
• Repeatable processes that scale to other regions and initiatives.

EEO

We are proud to be an EEO employer M/F/D/V. At ACAMS, we welcome everyone and have a strong commitment towards diversity and inclusion. We encourage our Colleagues to be their true authentic selves and support laws that prohibit discrimination everywhere we do business. We also maintain a drug-free workplace.