Field Marketing Manager

Zenity; Greater London; On-site; GBP 80,000 - 100,000; Full time

Job summary

Zenity, a leader in AI Agent Security, is seeking a Field Marketing Manager in London to own and execute regional field marketing across EMEA with emphasis on the UK, Benelux, Nordics, and Germany.

You will partner with Sales, Partners, and Partner Marketing to deliver pipeline-generating experiences, manage conference portfolios, and create integrated campaigns across pre, during, and post-event stages.

Qualifications

• B2B field marketing experience in enterprise SaaS or cybersecurity.
• Experience designing and executing regional field marketing strategies across EMEA.
• Proven ability to plan programs, events, and ABM activations that generate pipeline.
• Strong collaboration with Sales, Partner Marketing, and cross-functional teams.
• Experience managing regional marketing budgets and vendors.

Responsibilities

• Own the EMEA field marketing strategy with a focus on UK, Benelux, Nordics, and Germany.
• Build and execute high-impact programs: conferences, C-level summits, roadshows, and customer events.
• Manage Zenity's conference portfolio from sponsorship strategy to ROI reporting.
• Collaborate with Sales, Partners, and ABM teams to engage priority accounts and accelerate opportunities.
• Execute integrated campaigns with Growth, Product, Brand, and Partner Marketing.
• Own regional budgets, vendor negotiations, and ROI optimization.

Skills

Field marketing

B2B marketing

Regional strategy

Sales alignment

Event management

ABM

Budget management

Data-driven

Travel readiness

Cross-functional collaboration

Tools

HubSpot

Marketing automation

Job description

Marketing

Field Marketing Manager

London, UK

Full-time

Description

About the Role

Zenity is hiring a Field Marketing Manager to own and execute field marketing strategy across EMEA, with a strong focus on the UK, Benelux, Nordics, and Germany. This role is ideal for someone who can build strategic, pipeline-generating experiences, partner closely with Sales, Partners, Partner Marketing, and elevate Zenity's brand presence across key regional markets.

You'll shape how prospects, partners, and customers experience Zenity in the field, from major industry conferences and C-level summits to targeted events and intimate regional experiences. You'll develop integrated regional strategies that create demand, accelerate deals, and bring the Zenity story directly to enterprise security leaders.

What You'll Do

• Regional Strategy & Planning: Own the EMEA field marketing strategy, developing quarterly regional plans aligned with Sales and Partner priorities, target accounts, pipeline goals, and revenue objectives, with a strong focus on the UK, Benelux, Nordics, and Germany.
• Regional Programs & Experiences: Build and execute high-impact programs, including industry conferences, C-level summits, executive roundtables, roadshows, happy hours, VIP experiences, workshops, and customer events.
• Conference Management: Own Zenity's conference portfolio across EMEA, from sponsorship strategy and contract negotiation to logistics, staffing, pre- and post-event campaigns, and ROI reporting.
• Sales & Partner Alignment: Partner closely with regional Sales leadership, AEs, SEs, and PSMs to build strategic field plans that engage priority accounts, generate pipeline, and accelerate existing opportunities.
• Account-Based Marketing: Execute ABX event activations in partnership with Sales and ABM teams, focused on high-priority accounts.
• Integrated Campaigns: Partner with Growth, Product, Brand, and Partner Marketing to develop integrated pre, during, and post-event campaigns, including invitations, landing pages, nurture flows, and sales enablement.
• Budget Management: Own regional field marketing budgets, including forecasting, vendor negotiations, expense tracking, and investment optimization to maximize ROI.
• Measurement & Reporting: Track and report on program performance, including leads, MQLs, SQLs, account engagement, pipeline generated, pipeline influenced, and ROI.
• Operational Excellence: Build repeatable processes, templates, and best practices that enable efficient, scalable field marketing execution across EMEA.

Requirements

• B2B field marketing experience, ideally within enterprise SaaS, cybersecurity, or a high-growth technology company.
• Proven success developing and executing regional field marketing strategies that generate demand, accelerate pipeline, and support revenue growth.
• Experience planning and executing programs across EMEA, particularly the UK, Benelux, Nordics, and Germany.
• Strong understanding of regional market dynamics and the ability to tailor programs to different audiences and geographies.
• Experience managing a diverse portfolio of programs, from industry conferences and C-level summits to intimate executive experiences and ABX activations.
• Strong experience partnering with Sales, Partner Marketing, and cross-functional teams to build integrated, pipeline-focused programs.
• Experience managing regional marketing budgets, vendors, and event investments.
• Strong project management skills with the ability to juggle multiple programs, stakeholders, and priorities across geographies.
• Data-driven mindset with experience using HubSpot or similar CRM and marketing automation platforms for attribution and performance reporting.
• Experience leveraging AI and AI Agent technologies to improve event planning, and campaign execution.
• Creative, proactive problem solver who enjoys building differentiated experiences that stand out and deliver measurable results.
• Willingness to travel throughout EMEA as needed.

Success Metrics for the Role

• Pipeline generated and influenced through EMEA field marketing programs.
• Attainment of quarterly regional pipeline goals.
• Strong alignment and trusted partnerships with regional Sales, Partner, Partner Marketing teams.
• Clear ROI and efficient management of regional field marketing investments.
• Successful execution of high-impact regional experiences that strengthen Zenity's brand presence.
• Repeatable and scalable processes built and adopted across teams.

About Zenity

Zenity is the leader in AI Agent Security and the first company to bring an agent-centric security platform to market. As enterprises accelerate AI agent adoption, we are establishing the security framework for how AI agents are secured and governed at enterprise scale.We deliver full-lifecycle visibility, governance, detection, prevention, and response for AI agents from build time to runtime, across SaaS, home-grown platforms, and end-user devices.

Backed by $180M+ in total funding, including a $125M Series C led by Norwest, with participation from SoftBank Vision Fund 2 and Microsoft's M12, Zenity is trusted by Fortune 500 and Global 2000 enterprises worldwide.

Join us in shaping how AI agents are secured at enterprise scale.

Interview Process

Our interview process is designed to be transparent, conversational, and focused on real-world experience.

• Recruiter Screen (45 min)- Role fit and culture conversation. Background, motivations, and alignment.
• Hiring Manager Interview (45 min) - Deep dive on domain expertise, particularly sales alignment, commercial acumen, and scope ownership.
• Peer Interview (30 min) - Focused on collaboration style and day-to-day partnership.
• Cross-Functional Interview (45 min) - Assessment of stakeholder management and cross-team execution.
• Department Head Interview - (45 min) Evaluation of strategic alignment and executive-level partnership.

Interview stages and format are proposed and may evolve as we refine the process.

Zenity is proud to be an equal opportunity employer. We enable enterprises to adopt AI agents securely and at scale, and that starts with building a team that reflects a wide range of perspectives and experiences. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.

We're committed to creating an inclusive environment where talented people can do their best work, securely, confidently, and with impact.

Compensation

The expected total salary range for this role is 80,000 GBP-100,000 GBP depending on experience, skills, and location. In addition to the base compensation, this role may be eligible for commissions, equity and performance-based incentives.