Head of Marketing

Zenobē Energy Limited; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Up to 33% annual bonus

25 days holiday

Private Medical Insurance

£1,500 training budget per year

EV Salary Sacrifice Scheme

Pension scheme, up to 8% matched

Enhanced parental leave

Cash back health plan

Fertility Leave

Job summary

Zenobē Energy Limited is seeking a hands-on marketing and communications leader to take the brand through its next growth stage and ensure Zenobē is considered for all relevant opportunities. You will build on foundations, support sales teams, and establish our brand internationally.

You will collaborate with Business Development, the Leadership Team, Corporate Finance and Product Management to define strategy and to deliver campaigns, materials and tools that bring it to life.

Qualifications

• Degree in Communications, Media or an equivalent subject, or a professional qualification.
• At least five years’ experience marketing techno‑commercial propositions to clients at multiple levels in a B2B environment.
• Proven record of using social media and AI to maximise origination performance in B2B markets.
• Experience of working in at least two of Zenobē’s target markets (UK, EU, ANZ and North America).
• Experience of the scale‑up journey, introducing enough process and structure to secure quality and efficiency without stifling entrepreneurial spirit

Responsibilities

• Campaign design & execution: develop marketing assets and the campaign project plan.
• Brand Positioning: define the strategy and the levers to achieve this and govern data use.
• Support Origination: map customer roles to messages and ensure global brand consistency.
• Event Management: select events, define roles, and measure leads.
• Digital presence: deliver the international website and measure effectiveness.
• Train thought leaders: develop a training program for Zenobē experts.
• Employer brand: strengthen employer branding to attract talent.
• Risk and Crisis Management: identify brand risks and lead crisis response.

Education

Degree in Communications, Media or an equivalent subject, or a professional qualification

Job description

ABOUT ZENOBE

Zenobē is a high growth purpose led B2B scale up with a mission to make clean power accessible at scale. We do this by making clean power the affordable and reliable choice, with solutions for the power and transport sectors based on leading battery expertise. Our two largest business units are focused on developing and operating Battery Energy Storage Systems (BESS), and electrifying bus and truck (EV) fleets & their depots. We also re‑purpose our EV batteries after their first life to offer Portable Power to the construction industry and for commissioning renewals. Today we have a leading position in the UK and Australasia and are rapidly expanding in Europe and North America, evidenced by large recent wins and targeted acquisitions.

Every project is funded with our own capital and stays with us for its whole working life, often 15 years or more. So when it performs for customers, it performs for us too and builds our brand. Behind it all is a team who take pride in getting the details right. They know batteries inside out: how they age, how to get the most from them, and how to make them work in the real world. To date we have committed over £2 billion in debt and equity to >1.2GW of BESS and c.3400 electric vehicles and target tripling this by 2030. Our shareholders include Infracapital (a subsidiary of M&G) and KKR.

THE OPPORTUNITY

As we grow across our selected markets, we are looking for a hands‑on marketing and communications leader to take the brand through the next stage of growth and ensure Zenobē is considered for every relevant opportunity. You will be building on the foundations we have developed, professionalising our support for sales teams and establishing our brand internationally.

You will work with Business Development, the Leadership Team, Corporate Finance and Product Management to define our strategy and positioning, and to deliver the campaigns, materials and tools that bring it to life. You will support regional Business Development teams with events, conferences and origination campaigns that drive our pipeline. Plus, you will own our website, press and social media presence, including content strategy, media training for key colleagues and brand consistency across every channel.

You will also explore new tools and processes to measure marketing effectiveness, govern how data is used in our materials, and manage reputational risk proactively, including leading our response in a crisis.

This is both an individual contributor and a management responsibility role. We want someone who is as comfortable producing the work as directing it: from writing copy to identifying campaign resources – doing what it takes to get the event over the line.

A TASTE OF THE DAY TO DAY

• Campaign design & execution: work with our EV Business Development and Product teams to communicate the business benefits of our leading EV solutions. Target specific roles in our customer, add positioning from Product Management and integrate key performance data from our commercial analytics to develop marketing assets and the campaign project plan.
• Brand Positioning: work with the Leadership Team to define our target Brand Positioning, define the strategy and the levers to achieve this and the risks to be managed. Govern the use of data across the business in our marketing, sales and communications materials.
• Support Origination: review target countries and customer groups with Business Development and results of recent campaigns and automation tools. Integrate local marketing leaders to map customer roles to messages, methods to reach them, whilst ensuring brand consistency at a global level. Define metrics and implementation resources and support execution.
• Event Management: select Events which reach our target customer groups, define our role in each event and trigger local preparation. Support execution and ensure measurement of leads and follow up to determine value generation.
• Digital presence: complete delivery of our new international website and then turn this into a sales support tool. Lead the exploration of new tools and processes to increase and measure the Company’s marketing and communication effectiveness.
• Train thought leaders: develop a training program for Zenobe experts on how to become thought leaders, use of social media and enable them to define and measure their impact.
• Employer brand: collaborate with the People & Talent team to strengthen our employer brand, supporting attraction and recruitment by ensuring we are visible and compelling as a place to work.
• Risk and Crisis Management: identify risks to our brand and their mitigation, including media training, statements and briefings. Participate in proactive training with other functions on how to manage a crisis situation.

Health and Safety

• Actively contribute to Zenobe's commitment to health and safety, wellbeing and sustainability by; integrating these principles into daily responsibilities, ensuring a safe and supportive work environment, promoting both the physical and mental health of self and colleagues, and adopting sustainable and energy-efficient practices to minimize environmental impact.

WHAT WE’RE LOOKING FOR

We realise that certain groups of people are less likely to apply for a role if they don’t meet 100% of the job requirements. To be absolutely clear: if you like the look of this job and think you could do it well, we encourage you to apply with a CV that highlights your transferable skills and experience. Above all, Zenobē is looking for collaborative, flexible, empathetic people who are interested in creating and promoting economically viable routes to a zero‑carbon world.

Qualifications & Experience

• Degree in Communications, Media or an equivalent subject, or a professional qualification
• At least five years’ experience marketing techno‑commercial propositions to clients at multiple levels in a B2B environment; experience marketing for a company with several business models is an advantage
• Proven record of using social media and AI to maximise origination performance in B2B markets
• Experience of working in at least two of Zenobē’s target markets (UK, EU, ANZ and North America)
• Experience of the scale‑up journey, introducing enough process and structure to secure quality and efficiency without stifling entrepreneurial spirit

Expertise

• A doer who leads by example, with the practical skills to deliver as well as to direct
• Confident in representing the Marketing perspective and in listening to other functions, someone who holds the team to standards above the market norm
• Team‑focused, both in cross‑functional groups and in leading the Marketing team:
• Empathetic leader who enables performance by building on individual strengths and investing in personal development
• Organised, with solid planning skills, including contingencies for risk
• Team player who puts team performance ahead of individual or functional interests
• Effective stakeholder manager, able to handle multiple requirements, prioritise sensibly and reliably deliver on commitments
• Committed to our mission, our brand, our globally local organisation and the Marketing team
• Curious and innovative, and enjoys learning by doing

WORKING AT ZENOBE

We’re passionate about sustainability and are proud to offer Team Zenobē a pioneering and collaborative working environment. We encourage our people to take ownership of their career progression and celebrate those that can think outside the box.

WHAT WE OFFER

Charge your career at Zenobē and receive

• Up to 33% annual bonus for being awesome
• 25 days holiday, increasing with length of service up to 30 days, plus bank holidays
• Private Medical Insurance
• £1,500 training budget per year, to ensure you grow as we do
• EV Salary Sacrifice Scheme
• Pension scheme, up to 8% matched contributions
• Enhanced parental leave
• Cash back health plan
• Fertility Leave
• Payroll giving, charitable donations
• Plus more

This is primarily an office-based role, with flexibility to work from home one or two days per week. The position will also involve international travel, typically for periods of up to five days at a time.

OUR APPROACH TO DIVERSITY AND INCLUSION

Our people are our strongest asset and the key determinant of our success, and we value a range of skillsets and perspectives. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. We work to provide equal opportunities and an inclusive work environment, where everyone is fairly treated in the application process and through their career at Zenobē. If there are any adjustments that would help improve your experience with Zenobē, please let us know when you apply.